Εισαγωγή στην Στρατηγική

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Εισαγωγή στην Στρατηγική. Dr. Γεώργιος Μιχαήλ Κλήμης. Σκέψεις και ορισμοί για την Στρατηγική των επιχειρήσεων I. STRATEGY: The art of war, especially of planning of movements of troops and ships etc. into favorable positions; plan of action or policyin business or politics etc. - PowerPoint PPT Presentation

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  • Dr.

  • ISTRATEGY: The art of war, especially of planning of movements of troops and ships etc. into favorable positions; plan of action or policyin business or politics etc.Oxford Pocket DictionaryThe determination of the long run goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.Alfred D. Chandler Jr. Strategy and Structure

  • IIA strategy is a pattern or plan that integrates an organisations major goals, policies, and action sequences into a cohesive whole. A well-formulated strategy helps to marshal and allocate an organisations resources into a unique and viable posture based upon its relative internal competences and shortcomings, anticipated changes in the environement, and contigent moves by intelligent opponents. James Brian Quinn, Strategies for Change: Logical Incrementalism

  • IIStrategy is the pattern of objectives, purpose or goals and the major policies and plans for achieving these goals, stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be.Kenneth Andrews,The Concept of Coroporate Strategy

  • IVWhat business strategy is all about is, in a word, competitive advantageThe sole purpose of strtegic planning is to enable a company to gain , as efficiently as possible, a sustainable edge over its competitors. Corporate strategy thus implies an attempt to alter a companys strength relative to that of its competitors in the most efficient way.Kenichi Ohmae, The mind of the Strategist

  • VLost Boy: Injuns! Lets go get em! John Darling: Hold on a minute. First we must have a strategy. Lost Boy: Uhh? What is a strategy? John Darling: Its er Its a plan of attack. Walt Disneys Peter Pan film

  • 2 25 1900 ! 35-50 150,000

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  • ?: A (, ) Strategy is the overall plan for deploying sources to establish a favourable position. A tactic is a scheme for a specific action Robert M. Grant Contemporary Strategy Analysis.. : :

  • (.)? Gause: . / (, ) () (, )

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  • . (above average returns). , (maximize after tax rate of return). , . (after tax rate of return > cost of capital)

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  • & One best way Top down , Many best waysHands off supervision Bottom up .

  • Stakeholders ()Stakeholders . (, , , , )

  • From R. WhittingtonWhat is strategy and does it matter?

  • (.) A ( STEP, Porter, , , BCG Matrix)A ( -, , SWOT .)

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  • 3 (Corporate strategy) , , .. (Business level or competitive strategy) , , (functional strategy)marketing, , .

  • case study p.3.20-3.24 case

  • case study p.3.20-3.24 .