万科新里程 (讨论稿) 北块产品定位建议

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万科新里程 (讨论稿) 北块产品定位建议. 上海房屋销售 ( 集团 ) 有限公司 2006 年 4 月. 房策网 www.fangce.net 《2008 房地产策划大全 》. 报告的时间界定. 北块上市时间: 2007 年 10 月. 立足 07-08 年市场的产品定位预判. 房策网 www.fangce.net 《2008 房地产策划大全 》. 思考逻辑. 项目条件 分析. 竞争环境 分析. 城市发展分析. 社会和经济背景 分析. 潜在 客户分析. +. +. 符合万科 企业战略. 项目市场定位方向. 蓝海. 红海. - PowerPoint PPT Presentation

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  • () 20064 www.fangce.net 2008

  • 20071007-08 www.fangce.net 2008

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  • CBD

  • 2010 www.fangce.net 2008

  • 343678(2009)---

  • 2010

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  • 052008GDP8000GDP

    Chart1

    4551.150.1279293971

    4950.840.0878217593

    5408.760.0924933951

    6250.810.1556826334

    7450.270.1918887312

    8277.250.111

    Sheet1

    20001722.271869.678.29%0.70%

    20011861.31994.731995.628.07%6.69%20014950.84

    20022035.212158.412202.259.34%8.21%20025408.76

    20032220.642452.112828.879.11%13.61%20036250.81

    20042454.613084.663591.710.54%25.80%20047450.27

    20051~112661.083241.7711.60%15.70%20051~36,111.68

    200520042003

    96.7192.98

    3788.223130.72

    3565.343027.11

    1861.301.0807248573

    1869.671994.73

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    1869.670.70%20011508.861792.581.1880360007

    20022168.782587.461.1930486264

    20033150.762711.020.8604336731

    200430803310.371.0747954545

    200525621787.10.6975409836

    20004551.1512.79%

    20014950.848.78%19941971.92

    20025408.769.25%19952462.57

    20036250.8115.57%19962902.20

    20047450.2719.19%19973360.21

    20058277.2511.10%19983688.20

    19994034.96

    20004551.1512.79%

    20014950.848.78%

    20025408.769.25%

    20036250.8115.57%

    20047450.2719.19%

    20051~36,111.6810.60%

    Sheet1

    4950.84

    5408.76

    6250.81

    7450.27

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    2452.110.1360723866

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  • 05V2006

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    163.9057

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    229.51

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    281.1135.3223.6141.778.181.277.984.5129.6142.6191.7220.01787.11769.8

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    199819992000200120022003200420042005

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    1247.91246.881508.862168.783150.762542.12562.0

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    4.648.528.4727.8359.31159232.71.4636733585

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    318.692682952599.448468124218010519386544.17273.891112494403.2023

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    265.891562433664.810107107359410851078334.3224.190012017156.5036

    175.48585150580987306128135349716475.56121142.383171183894.1771

    98.48013788086.56384084948994161117628.5861978.67460586062.822

    103.97294757930.48192014406094053924052.3017880.46414515901.7518

    104.77386773393.230296476075215860543590.8425278.86426506220.3594

    117.58423989634.273789009613028555986906.485.87717662478.2122

    151.783161261884.808810279103706610659669816.8927118.27859928859.1395

    180.495141715920.303696449702239356830612148.883111236814.7626

    223.270941583117.612690379609988684538926185.866281231435.3412

    277.172882019770.08329386.167699398512973349121770029336.824219.961361349432.8016

    2182.618186920.17861297.334912177002.93368241769.813807790.5751

    472.51630787.6414176

    1710.19681.149449637516556132.5371824

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  • M6M8M6M8690081020795780784

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  • 10-30 www.fangce.net 2008

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  • THE END www.fangce.net 2008