1:

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5

.

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:

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700.000

100.000

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7

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10

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2014

. 19.477.049

. 1.411.665

. 49.043

V. 890.318

V. 205.387

VI. 22.033.463

. .

. V.

V.

1: 1

:

12

(2)

2014

. 2.089.529

2.459.228

1.117.712

1.463.157

657.339

337.771

285.132

240.419

... 591.853

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

( 2014)

2:

2:

13

(3)

CAMPINGS CAMPINGS

( 2013) -

%

( 2013)

13.027.293 57.061.724 70.089.017 45.20% 716.172 686.269 1.402.441 & 844.519 851.113 1.695.632 27.50% 77.389 48.675 126.064

1.990.614 5.484.542 7.475.156 43.40% 357.634 167.868 525.502

271.500 45.404 316.904 18.70% 0 0 0

1.036.294 773.954 1.810.248 26.60% 40.430 35.723 76.153

620.646 228.163 848.809 26.40% 26.443 23.446 49.889

655.934 7.067.410 7.723.344 57.60% 13.409 80.930 94.339

825.422 631.959 1.457.381 29.10% 32.300 62.240 94.540

804.143 376.852 1.180.995 21.10% 40.884 16.965 57.849

1.362.969 850.751 2.213.720 25.30% 90.605 140.027 230.632

2.217.362 4.233.258 6.450.620 37.40% 6.382 22.634 29.016

345.148 1.147.375 1.492.523 32.90% 0 0 0

1.127.643 16.191.989 17.319.632 53.80% 25.277 64.992 90.269

925.099 19.178.954 20.104.053 60.70% 5.419 22.769 28.188

3: http://www.statistics.gr/portal/page/portal/ESYE/PAGE-

themes?p_param=A2001&r_param=STO12&y_param=2013_00&mytabs=0

14

(4)

13.743.465 57.747.993 71.491.458

& 921.908 899.788 1.821.696

2.348.248 5.652.410 8.000.658

271.500 45.404 316.904

1.076.724 809.677 1.886.401

647.089 251.609 898.698

669.343 7.148.340 7.817.683

857.722 694.199 1.551.921

845.027 393.817 1.238.844

1.453.574 990.778 2.444.352

2.223.744 4.255.892 6.479.636

345.148 1.147.375 1.492.523

1.152.920 16.256.981 17.409.901

930.518 19.201.723 20.132.241

CAMPINGS ( 2013)

13.027.293

57.061.724

716.172 686.2690

10.000.000

20.000.000

30.000.000

40.000.000

50.000.000

60.000.000

CAMPINGS 4:http://www.statistics.gr/portal/page/portal/ESYE/PAGE-themes?p_param=A2001&r_param=STO12&y_param=2013_

00&mytabs=0 3

: http://www.statistics.gr/portal/page/portal/ESYE/PAGE-themes?p_param=A2001&r_param=STO12&y_param=2013_

00&mytabs=0

15

(5)

&

921.908 2.348.248 271.500 1.076.724 647.089 669.343 857.722 845.027 1.453.574 2.223.744 345.148 1.152.920 930.518

899.788 5.652.410 45.404 809.677 251.609 7.148.340 694.199 393.817 990.778 4.255.892 1.147.375 16.256.981 19.201.723

0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

CAMPINGS ( 2013)

4:http://www.statistics.gr/portal/page/portal/ESYE/PAGE-themes?p_param=A2001&r_param=STO12&y_param=2013_

00&mytabs=0

16

(6)

tour operators

5s. 94-123 [ISBN: 978-1-84511-156-4]

17

(1)

:

9.000

700.000

: 41,6 80,3

650 100

: 27,5 52

.

18

(2) ():

5*****

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5*****

4****

3***

2**

1*

6:

7:

19

(3)

:

tour operators:

:

20

(4)

2000

2006

1: CAA 2006

21

(5)

:

tour operators ( ).

22

,

tour operators

fora (.. Trip Advisor, Star Service, Guide Michelin .)

23

( .)

,

H

24

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!!!

:

(, .) .. ,

(, ) .. , ,

.. ,

:

tour operators .

25

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tour operators

(Grand Luxe, Superior)

: (AAA, Mobil)

26

11 .

.

.

.

.

:

27

:

, ,

check-in

.

28

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,

29

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,

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.)

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: (/ .)

Room Service (, , .)

31

(5)

:

:

Business Center

:

Internet Corner

(dataport, Ethernet, wireless, interactive TV)

(wireless)

d.koutoulas@gmail.com

34

o o

.

.

( ) .

36

1.0.

37

Copyright , 2015. . . : 1.0. 2015. : https://eclass.upatras.gr/courses/BMA533/.

38

Creative Commons , 4.0 *1+ , . .. , ..., .

[1] http://creativecommons.org/licenses/by-nc-nd/4.0/

: ,

(.. )

, .

39

(1/2)

:

4: : Middleton, Victor T.C. (1988), Marketing in Travel and Tourism (Oxford: Heinemann Professional Publishing).

5: : Bernecker, Paul (1962), Grundzge der Fremdenverkehrslehre und Fremdenverkehrspolitik - Band 1: Grundlagenlehre des Fremdenverkehrs (Wien: sterreichischer Gewerbeverlag).

40

(1/2) :

1: : CAA 2006

1,2 : : ,

http://www.statistics.gr/portal/page/portal/ESYE/BUCKET/A2001/PressReleases/A2001_STO04_DT_QQ_04_2014_01_F_GR.pdf

3,4 : : http://www.statistics.gr/portal/page/portal/ESYE/PAGE-themes?p_param=A2001&r_param=STO12&y_param=2013_00&mytabs=0

5: : Koutoulas, D. (2006). The Market Influence of Tour Operators on the Hospitality Industry: The Case of Greek Resort Hotels. In: Papatheodorou, A. (ed.). Corporate Rivalry and Market Power: Competition Issues in the Tourism Industry. London: I.B. Tauris Publishers. 94-123 [ISBN: 978-1-84511-156-4]

6, 7 : : ,

http://www.grhotels.gr/GR/BussinessInfo/library/DocLib/2015-HOTELS-TOTAL.pdf

41

(2/2)

:

1,2: :

3,4: : http://www.statistics.gr/portal/page/portal/ESYE/PAGE-themes?p_param=A2001&r_param=STO12&y_param=2013_00&mytabs=0