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Student : Eleni Plesti A.M 697 Evagelia Stamou A.M. 624 Supervisor: Perakakis Emmanouil

2013

3

: , . , , . ... . & , 2013

4

Social Media Marketing marketing, . , Internet Social Media ( blogs, Twitter, Facebook, Myspace .). Social Media Marketing, , , - . Internet, . SMM Facebook. Facebook , marketers marketing , , . Facebook , brand . SMM (.. Facebook Pages, Groups, Ads). , Facebook - . . , SMM .

5

: , , , , facebook

6

ABSTRACT

Social Media Marketing is a new type of marketing, which is addressed mainly

to younger consumers. It combines a variety of different trends of marketing that

come from the expansion development of Internet and Social Media Services

(blogs, Twitter, Facebook, MySpace etc.)

A company that utilizes SMM according to the new reality, succeeds much

easier its goals, while tracking down directly its target group. Furthermore, the

company develops its strategy accordingly, personalizes its presence on the

Internet and targets the right online spots of their prospective clients.

The most widely used tool for SMM at the moment, is Facebook. At the

beginning, it was considered as a social network service for personal use. However,

the marketers soon realized Facebooks great power and capabilities as an

important marketing tool, due to its worldwide use mostly by young people as well

as business professionals. Facebook can be used to promote a company, a brand or

a product to target audiences.

In the context of this dissertation, the most important services- where SMM is

applied - will be discussed, types of promotional techniques will be researched as

well as tools offered by these specific services (e.x. Facebook Pages, Groups, Ads).

Additionally, an evaluation of Facebooks effectiveness as a promotional tool

will be performed through the analysis of specific Case Studies. In the practical

section of this dissertation, techniques will be applied to conduct Online Campaigns

and the results will be demonstrated.

Finally, the latest SMM trends will be presented as well as an evaluation of its

future development and significance. Key words: internet advertising, Internet, social network, social media marketing, facebook

7

1 .........................................................................................10 1.1 ...........................................................................................10 2- .................................................................12 2.1 ...............................................................................................................12 2.2 (Social Networking Services).15 2.3 H Internet & .......................................................................................................................18 2.3.1 2005...................18 2.4 Internet ......................................................22 3- Social Media ...............................24 3.1 (Social Networking Services)...25 3.2 .........................................................29 3.3 ..........30 3.4 ......................31 3.5 ..................................32 3.6 Micro-Blogging / ........................................................33 3.7 ...................................34 3.8 ................................................................36 4- ..........................39 4.1 .........................................47 4.2 .......................................50 4.2.1 MySpace.....50 4.2.2 YouTube.....53 4.2.3 Twitter..55 4.2.4 LinkedIn..61 4.3 Facebook.63 4.3.1 Facebook ...........................................65 4.3.2 Facebook66 4.5 Facebook ........68 5- Facebook.69 5.1 Facebook.69 5.2 (Fan Page) (Profile) (Group)...72 5.3 (Fan Page) Facebook..76

8

5.4 Facebook Insights..78 5.5 ...........................................................................................81 5.5.1 Lacta.81 5.5.2 Cosmote...82 5.5.3 -..................................................84 6- ........................................................87 6.1 Fan Page..88 6.2 Fan Page..91 6.3 Fan Page...95 6.4 ....................................................................98 7- Social Media Marketing..100 ..........................................................................................................102 1. Facebook.20 2. ..............................................21 3. ..............................................22 4. SNS ( ) SNS..42 5. Facebook ySpace...53

1. Twitter Inc. Twitter.com.56 2. Fan Page.91 1. Social Media24 2. .............................................................25 3. .................................................29 4. Flickr.31 5. Shelfari31 6. YouTube.32 7. Last.fm.32 8. ...................................................................................33 9. Friendster43 10. Match.com.43 11. LinkedIn.44

9

12. Hi5..44 13. MyChurch..46 14. MySpace...50 15. YouTube...53 16. Twitter55 17. online Twitter..57 18. LinkedIn61 19. Facebook..63 20. Facebook.69 21. Facebook70 22. .......................... 70 23. E-mail Facebook70 24. Facebook71 25. .....................................................71 26. .................................................................72 27. .......................................................................72 28. Fan Page SeaDream Yacht Club...74 29. Insights..80 30. Fan Page Lacta..82 31. Blog Cosmote.83 32. Fan Page Cosmote83 33. Fan Page .............................................................85 34. Teaser Video ........................................................86 35. Facebook...................88 36. ...............................................89 37. ..........................................................................................90 38. ................................................................90 39. .....................................................................................91 40. 1 Event..95 41. 2 Event..96 42. 3 Event..97 43. 4 Event..98

10

1o , . 1998 . , . . , , , , . , chat rooms, email.

1.1 . Social Media Marketing, , . , Internet, Internet . Social Media- , (Social Networking Services) . , . , Micro-blogging . ,

11

. , . (MySpace, YouTube, Twitter, LinkedIn, Facebook) . , Facebook Facebook.

Facebook, Facebook Fan Page, Profile Group. , Case Studies. , (Fan Page) Project. Fan Page , , Event . , Social Media Marketing.

12

2o 2.1.

.

1972 Ray Tomlinson, (electronic mail, email) APRANET (Norman, 2005). @, .

, Lawrence Roberts, , RD, emails, , .

, , , (Morin, 2006).

, 1978, UUCP (Unix-to-Unix Copy) AT&T, .

, , - .

, Duke University, 1979 (newsletters), North Carolina.

13

, , USENET.

(forums) newsgroups .

newsgroup, newsgroup, , . , newsgroups - - , , , , , , .

USENET , (communities of interest), , , , (Abbate, 2000).

, IBM, RJP (Remote Job entry Protocol) , .

, ,

14

, (email).

USENET, Bitnet, FidoNet JuNet email, , .

, , IBM DEC, , , . , , , , .

, , , online services. , , (download) , .

1990, , - , 1996, emails (Norman, 2005).

, , .

15

(one-to-one messaging), email (one-to-many messaging) email (distributed messages databases), , ! , , - , , - , , .

, Skype, , (web cameras) , .

. , , (video teleconference).

2.2. (SOCIAL NETWORKING SERVICES)

, email. ,

16

, . ,

Social Networking Services (SNS) .

SNS , , : ) , -, SNS, ) SNS , ) (Boyd & Ellison, 2007).

SNS , - , - - (friends) . (profile) SNS .

SNS, , , , , . SNS (profile picture), , video, , ,

17

.

, SNS. Friendster Tribe.net, (by default) , , SNS .

, LinkedIn , . SNS, MySpace (friends only), Facebook , . SNS , .

, SNS , . - (Haythornthwaite, 2005).

, message board , , (. videos).

18

, SNS blogging (instant messaging technology), ( Dodge ball) (. Facebook, MySpace, CyWorld).

2.3. INTERNET & 2.3.1 2005

VPRC , Internet 12% , 10%. 2005 60%, 2006 33% (Gesis, 2006).

, Metron Analysis, (, 2006): 1. , Internet (21,7% /). 2. , 38,5% , . 3. , (23,0% 1500 ). Internet , Internet .

,

19

Metron Analysis Internet. , . Internet (36.4%) , 56% .

inNews, Facebook, Twitter YouTube , 2011, Facebook 1,5 ., YouTube 340.000 Twitter 85.000. .

Twitter 180.000 tweets , 2 tweets . 1 , Facebook YouTube. , Facebook 240.000 (status updates & comments) 50.000 YouTube . LinkedIn (inNews, 2013).

, 2012, , 1.100 , social media, Facebook, ( Internet users , 77%), 1 2 , , 50%, "like".

20

: Eltrun (2013). 2012. : http://www.eltrun.gr/survey/ [ 4-4-2013]

2011 2012, "" 40%. Facebook users , . 46% , 40% , 1 7 Facebook .

Twitter ( 210,000) . 73% , , tweet. (15-25%) tweets, / tweets ( 2).

21

: Eltrun (2013). 2012. : http://www.eltrun.gr/survey/ [ 4-4-2013]

' LinkedIn ( internet users 10%). . , 74% social media ( ) blogs , , . , 24-44 , group , / , 59%, LinkedIn .

, ( , blogs, review pages) ,

22

, Blogs , , , , , review pages , , , .

3

: Eltrun (2013). 2012. : http://www.eltrun.gr/survey/ [ 4-4-2013]

2.4. INTERNET 36% , Internet. , (56% , 44% ). 25-44 42% Internet, 33% Internet (, 2003).

: on-line communities 87% . internet

23

.

internet , , . (Turban et al., 2000).

, . . , (Klein & Quelch, 2006).

24

3 - SOCIAL MEDIA -

1. Social Media

social media Web 2.0, . , , . , email, , video .

25

3.1. (SOCIAL NETWORKING SERVICES)

2.

(SNS) . , , . , , ( ) , .

. , , .. , , (Wasserman & Faust, 1994).

: , , .

26

, , .

, . .

Garton, Haythornwaite Wellman (Anthony Hempell, 2004) ( ), , (Hempell, 2004).

Boyd (2003) , .

( ) , , , , , , (web) .

, . , .

, .

27

, . , , ( ), on-line .

on-line , .

, , , , . , , . , widgets- . , , , .

, , .

, ,

28

, . , , , . , .

, (, , ..), . , . , , .

. , , , .

sites , . .. , , , ..

29

3.2. ,

: .

3.

, . . , media . (1) , (2) , (3) (4) . ,

30

, , . , . . : o

.

o , (.. , , , , ).

o .

3.3.

. , . Bebo, Facebook MySpace.

, , , ( ),

31

. ( widgets- ), .

3.4.

, .

Flickr , , . -.

4. Flickr

Shelfari , . .

5. Shelfari

32

YouTube.com last.fm.com .

6. YouTube

last.fm . , , ( ). ( ), .

7. Last.fm

3.5. , MySpace

Twitter, , . . MyUbo, , .

33

8.

3.6. MICRO-BLOGGING/ Micro-blogging Twitter Jaiku

(140 , ) . 140 (160 ), 20 .

, .

. . , , . online.

34

3.7. Boyd Ellison (2007)

, , . .

, , . , .

. , , : o , /.

. , , .

o online, online . online , .

o / . , .

35

- , , , , .

o . , . , online . ( , ), . , () , widgets, .

o . blog - , .

o . , , YouTube , . widget (widgets

) , , last.fm.

.

36

. o - .

. MySpace Facebook .

o . , , , , , . . , , , ,

. blogging (Boyd & Ellison, 2007).

3.8. Social media

marketing . (Social Media Marketing plan) .

. (word-of-mouth),

37

.

Social network advertising. (social media). (Facebook, MySpace, Friendster, Bebo, Orkut ) .

: 1.

. Facebook. , Iphone 5 . . , .

2.

. banner site . banner Facebook. , banner ,

38

( ).

3. . . .

39

4 -

, . Facebook, Friendster, ySpace i5 , , , , ( , 2008).

. 1970, USENET 1979. USENET Duke , .

USENET . , bulletin board systems, online , . 1993 Mosaic, .

, .

SixDegrees.com, Classmates.com vite.com

40

1990 Classmates.com (1995) SixDegrees.com (1997). 20 , 350 , 150 .

online he WELL (1985), Theglobe.com (1994), Geocities (1994) Tripod (1995). . , blogging. , . Classmates.com (1995), , SixDegrees.com (1997), . (wiki.org)

Sixdegrees.com. 1996 3 2000 .

SixDegrees.com , 1998 . SixDegrees.com.

. AIM ICQ . Classmates.com , . SixDegrees.com

41

(Boyd & Ellison, 2007). SixDegrees

. , 2000 . , online. .

Wasow ( Boyd Ellison 2007) 1997 2001, . AsianAvenue, BlackPlanet, MiGente .

Cyworld 1999 2001 LunarStorm, D. Skog ( Boyd Ellison 2007) 2000 , guestbooks, .

Ryze.com 2001 . . Scott ( Boyd Ellison 2007) Ryze.com San Fransisco (Boyd & Ellison, 2007).

, Ryze.com, Tribe.net,

42

LinkedIn, Friendster . Festa ( Boyd Ellison 2007) (Boyd & Ellison, 2007).

Ryze.com , Tribe.net , LinkedIn , Friendster Chafkin ( Boyd Ellison 2007) . 4. SNS ( ) SNS.

43

: Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11.

http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

Friendster 2002 Ryze.com Cohen ( Boyd Ellison 2007) , Match.com, . , Friendster , J. Abrams (Boyd & Ellison, 2007).

9. Friendster 10. Match.com

2003 , . , Friendster . , LinkedIn, Visible Path Xing (Boyd & Ellison, 2007).

Care2 (1998) MySpace Randy Paynter, .

Last.fm, MySpace, Hi5 LinkedIn 2003

44

. 11. LinkedIn

Last.fm o . 30 Last.fm 280,000 ( 7 ), .

Hi5 , . 60 , 20

, . 12. Hi5

MySpace Santa Monica 2003 . Myspace Friendster .

LinkedIn 2003 , 170 200 . , .

45

Couchsurfing (2003) 230 . 2004, , , .

Orkut (2004) Orkut Buyokkokten ( ), Google project . O Google projects (Hempell , 2004).

, , . Flickr ( ), Last.FM ( ), YouTube ( ) (Boyd & Ellison, 2007).

Flickr (2004) . Yahoo , , , . (Graham J, 2006)

Facebook (2004) , . , . Facebook .

YouTube (2005)

46

. PayPal. 2006, YouTube Google Inc. 1.7 .

Windows Live Spaces (2006) Microsoft , , .

To Twitter (2006) . , , . , SMS .

MyChurch (2006) , , , . . , , . , online Paypal.

13. MyChurch

47

4.1.

. , , , , , , , , , .

, . , , , , . , (, 2009).

:

: . , , .

: , , : .. , .

48

, . .

: . , , .

: , ( ). .

: ( metadata) . e-mail. . , , . , , , .

:

49

, .

Social Networking Spam: . . , , . .

Social Networking phishing: , phishing. . , 70% .

: . . : . , .

: widgets, . ,

50

.

4.2. 4.2.1MYSPACE

14. MySpace

MySpace social network ( ) website online , , blog, , , . MySpace Beverly Hills California , Fox Interactive Media. 300 150 .

MySpace 2002 eUniverse, Friendster, social network site. 2003 10 , MySpace .

51

eUniverse emails 20 . emails.

MySpace . , , web 2.0.

sites MySpace ad system ( ) Google 800 .

target groups . google , .

MySpace moods ( smilies), blog, comments (), profile customization ( ) HTML, multimedia, blurds .

MySpace

52

, , . online . .

MySpace 2 . MySpace. applications , design usability MySpace .

. 2006 , MySpace , , . facelift design, . Facebook MySpace. MySpace .

5: Facebook MySpace

53

: http://away.gr/wp-content/uploads/2008/10/facebook-myspace-sept.png

4.2.2 YOUTUBE

15. YouTube

YouTube . YouTube Chad Hurley, Steve Chen Jawed Karim, PayPal (Jefferson, 2005)

54

Hurley , Chen Karim -Champaign. 2005 YouTube, 2006 Google Inc. $1.65 , Google. YouTube , CBS, BBC, UMG , YouTube. , . 18 . , , , YouTube . University of North Carolina YouTube, . .

, Social Media Marketing,

55

4.2.3 TWITTER

16. Twitter

Twitter.com Twitter Inc., Odeo Inc. ( podcasting). Odeo Inc. Twitter Inc. 2006, Jack Dorsey ( CEO Chairman .. ), Biz Stone (CEO) Evan Williams (Creative Director).

Biz Stone Xanga.com Evan Williams Blogger.com. San Francisco California , 52 , 3 2009 (Q3 2009), 400.000 $ (Miller, 2009). micro-blogging online ( ), 140 .

Twitter Inc. Twitter.com, :

1:

56

2006 (1 ) Twitter Inc. ( 2007).

2006 (21

) (tweet) online (. 1, . 5).

2006 (15 ) Twitter.com. 2007 (14-18

) South by Southwest (SXSW) Festival (Austin, Texas) twitter 20 60 (Douglas, 2007) Web Award .

2007 (10

) Twitter MTV Video Music Awards.

2007 (2 ) Twitter Apple WWDC 2007 Conference .

2008 Twitter Barack Obama .

2008 (16

) , , twitter account (Arrington, 2008a).

2008 (22

) Twitter Japan.

2008 (7 ) Twitter spammers blacklists 2008 (28 ) blog

. 2008 (9 ) Twitter.com

Summize, , Apple WWDC 2008 Conference. Steve Jobs,

57

, twitter.com (Arrington, 2008b).

2009 (7 ) Twitter - .

2009 (30

) web interface Twitter search bar trending topics.

2009 () Twitter , - , .

2009 (23 ) Twitter 101 Guide For Business (Parr, 2009a).

17. online (tweet) Twitter, Jack Dorsey 12:50 PM Mar 21st, 2009

: http://twitter.com/jack/status/20 ( : 14.07.2009)

58

, Twitter Inc., Twitter.com, micro-blogging. , , , online ( ) updates 140 , : ;.

Twitter SMS web-based IRC (Internet Relay Chat) . / , , . , : ) , ) , .. (uptime) traffic , , ) , ( 2009), Twitter . , Twitter blog discussion forum (.. NYTimes BitsBlog, Mashable, Techcrunch, ..) , . Twitter 101 Guide For Business.

To Twitter Social Marketing ,

59

brand name, .

marketing Twitter. , .

:

twitter account: To site twitter account followers, . link account .

profile. profile , followers .

. . (.. , ) marketing .

. Twitter marketing . ,

60

, . . direct messages followers , .

. ( ) followers site . , ( ) followers. Twitter , . , . , .

twit . twit profile . - . , .

twitter profile . business profile,

61

. twitter marketing (http://www.qwerty.gr/seo-web/twitter-online-marketing ).

4.2.4 LINKEDIN

18. LinkedIn

To LinkedIn . . , . , . (http://www.evancarmichael.com/SEO/1395/What-Is-LinkedIn--Can-It-Help-Me-Promote-My-Website.html ).

Wikipedia, LinkedIn 30 3,2 150

62

(Answerbag, 2013). LinkedIn . .

, . .

, LinkedIn . , . , .

LinkedIn . , . , .

LinkedIn Answers. Google Answers. , . , .

, website LinkedIn. website LinkedIn

63

(http://www.netprofitstoday.com/articles/192/1/How-to-Promote-Your-Offline-

Business-using-LinkedIn/Page1.html).

4.3. FACEBOOK

19. Facebook

Facebook , 2004, Harvard Mark Zuckerberg. , , Harvard. . , , . , . (http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3086/2589).

2006, Facebook

64

, , , 13 . (2008), Facebook , , .

Facebook . 600.000 . , Facebook 500 (Alexa, 2013). 700 4 . , 30% 70% . , 100 , site 2,6 .

Facebook , . , .

, Facebook , .

Facebook, 3,5 .. , 183.840 Facebook, 56.060 57.560 . , 40 1.740 60 . , Facebook 78,41% 2 (8/12/07 8/02/08) (http://www.newsfilter.gr/2008/02/20/ellinika-statistika-gia-to-facebook/).

65

4.3.1 FACEBOOK Facebook

, . , .

2008 1.6 , 69% 920 .

e-Marketer 37% 70% " " ( , 2009).

Facebook .

, , . , .

, Serena Software Inc. San Mateo California Facebook, . , 800 Facebook Fridays. Facebook , , ( , 2009).

Facebook project, . Facebook

66

. Facebook , . , . multimedia . Faceb : , , Forum, Blog, , Bulletin Boards.

Facebook Google, . . Facebook . Facebook , 30. lifestyle .

4.3.2 FACEBOOK

Facebook. Profiles: To Profile . . Facebook Page Public Profile . . . ,

67

5.000 . . .

Friend Request . , Become a fan . , Pages . Pages: Facebook , . viral News Feed . , Page News Feed fans. , , fans Facebook. Facebook , , . tailor-made . Facebook. Groups: Groups , . groups News Feed

68

. group Facebook . group , group Pages.

, group .

4.5. FACEBOOK

Facebook . Facebook . Facebook, Facebook .

Earle , Cisco Services, Facebook , (Earl, 2009).

, 105 97 20 . Facebook .

,

69

, .

Facebook , . , Facebook , .

70

5o- FACEBOOK 5.1. FACEBOOK

Facebook www.facebook.com , .

20. Facebook

, , .

71

21. Facebook

, email , email .

22.

inbox email , .

23. E-mail Facebook

72

, , email . . MSN . , .

24. Facebook

/ . .

25. . GREECE.

73

26.

, . .

27.

5.2. (FAN PAGE) - (PROFILE) - (GROUP)

Facebook, Facebook (Fan Page). Facebook Facebook () , Like . Facebook ,

74

- - .

Twitter, Linkedin, blog .., -links Facebook . - Facebook like ads, Facebook ads sponsored stories. , , .

. Facebook . Facebook . , . , .

Facebook , Facebook places. , , .

Facebook, ,

75

, .

28. Fan Page SeaDream Yacht Club

, Fan page. , . , , , . . Facebook . , , , .

, Facebook marketing:

1. .

2. . 3. .

76

4. .

5. .

marketing Facebook , ( ) , (Cosmos4u, 2013).

brands Fan pages Facebook. . Facebook, . , Facebook developers pre-shopping social experience brands , online (Gugoo, 2013).

Facebook Page, business account , Facebook Page. , . (Likes & ) fans , fan.

Facebook Page , Likes, , , Facebook Profile .

77

Facebook Pages , (posts & fans wall ), .

Facebook Page fans , Facebook Profile (Qwerty, 2013).

Facebook Groups 5.000 Pages . Groups post Admin Group, Pages post / ( www.facebook.com/Tsimpountiii post admin site). Group administrators Group invite. Pages applications.

, Facebook Page (Tsimpountiii, 2013).

5.3. (FAN PAGE) FACEBOOK

Facebook 25 ( ) 135 . Facebook, ADVERTISING CREATE AN AD. URL ( ), . .

. . , , , , ..

78

Facebook .

Facebook , 1000 . , . Facebook , , (, 2013).

"Pay per click" , Google Yahoo. . , . Pay per click (, 2013):

.

.

, . (target groups).

(.. , ).

.

.

79

.

CPM, (AboutSEO, 2013). CPM Cost Per Mille (mille ). (views) , (Vdimitris, 2013)

Facebook , IP . cookies , JavaScript "web beacons" . .

Facebook cookies Facebook .

5.4. Facebook Insights

Facebook Facebook Insights Facebook Facebook Platform Facebook Facebook Page . ,

80

Facebook, .

Facebook Page Platform app, Insights Dashboard. , app, Facebook Insights .

Insights: Facebook Insights for Domains

, Facebook Platform. , Facebook status message, , .

URL, .

: Insights ,

Facebook, Facebook App Facebook. Insights for Insights. . , , . Facebook Facebook App. Facebook App Insights

81

Facebook App Insights (Facebook, 2013).

- . - head . site subdomains, root subdomain .

, . , domain, . (Facebook, 2013):

29. Insights : Facebook, 2013

82

- :

5.5. 5.5.1 LACTA

Lacta . . Lacta.

: Lacta- . , , Lacta .

Lacta Facebook Fan Page, Ogilvy One Athens, , Fan Page, . Facebook , ( 3-3).

83

30. Fan Page Lacta

, . 135.000 300.000 Lacta . Lacta Facebook 265.000 .

5.5.2 COSMOTE ,

, . Cosmote Ogilvy, , .

, OgilvyOne COSMOTE Facebook blog . ( 31).

84

31. Blog Cosmote

Cosmote ( 32).

32. Fan Page Cosmote

85

project, Ogilvy, Bold Ogilvy, OgilvyOne, Asset Ogilvy, Ogilvy Action Mindshare. , submit , 7.500.

5.5.3 -

, , , . social media. ( 33).

86

33. Fan Page

, teaser video, YouTube, buzz. . , URL Facebook, . Social Media. like ( 34).

87

34. Teaser Video

Twitter account . 4 , tweets Twitter, Wall . Social Media 24 , media spending.

. , , lifestyle, video Facebook, video banner site. , video/ tab Facebook, . Wall virality.

3.500 . , 5.000 fans 48 11.500 fans .

88

6o-

, , (2010). 6, 71 .

. (http://mazi.ierapetra.gr/default.aspx?tabid=301&pid=15 )

. . , - : ) , ) , ) ) . . . , site mazi.ierapetra.gr .

projects - events Facebook. .

89

6.1. FAN PAGE ,

projects events (2010) (Fan Page) Facebook.

:

35. Facebook

(Fun Page) : ,

. , . , 6 .

90

2010 .

36. .

91

37. .

38.

92

Fan Page .

39. Fan Page ( .) 6.2. FAN PAGE 2

.

11/11/2010 . 25 ..

93

11/11/2010 A short video clip on poverty.

12/11/2010 5 (Logo ) Fan Page.

12/11/2010 .

22/11/2010 Fan Page .

24/11/2010 Fan Page, 3, .

Fan Page .

Facebook .

, wall Fan Page:I. Ierapetra, II. Ierapetra Lasithi,

III. Department of Commerce & Marketing

IV. TEI of Crete.

Fan

Fan Pages Facebook Spam.

24/11/2010 .

24/11/2010 url site www.mazi.ierapetra.gr .

25/11/2010 Newsbeats.gr

94

.

28/11/2010 80.

30/11/2010 1 Event SHADOWS LIGHT. 30/11/2010

fan Fan Page . , event,

Fan Page .

01/12/2010 98.

01/12/2010 Video 10 .

02/12/2010 On-line : .

03/12/2010 Event.

06/12/2010 Event..

07/12/2011 .

07/12/2010 SHADOWS LIGHT- 37 .

11/12/2010 2 event - .

14/12/2010 Video From The Streets, event.

14/12/2010 From The Streets 85 .

14/12/2010 link Flickr, event.

95

14/12/2010 3 event .

16/12/2010 Post .

17/12/2010 .

17/12/2010 .

17/12/2010 .

21/12/2010 .

25/12/2010 , .

27/12/2010 108 .

27/12/2010 Link Flickr .

07/01/2011 .

10/01/2011 .

10/01/2011 .

12/01/2011 .

14/01/2011

, : , .

270.

96

6.3. FAN PAGE (Event) Fan Page

.

project :

40. 1 Event

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