사람들은 왜 비디오에 열광하는가
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사람들은 왜 비디오에 열광하는가 ?
GRETECH
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사람들은 왜 비디오에 열광할까요 ?
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VIDERETO SEE 썌
VIDEO
AUDIO
1930 년대부터 사용
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2008
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TALK . PLAY . LOVE
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TALK.
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PLAY.
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LOVE.
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디지털 DNA 를 가진 세대가 등장한다 .
세대간 커뮤니케이션 격차 심화
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소비의 동조현상이 점점 심해진다 .
어딘가 소속되지 못하면 불안하다 .2
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서비스가 콘텐츠 되는 세상
카카오톡의 사례3
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예능의 경계선이 희미해지다 .
소비자가 열광하면 그 장르가 예능이 된다 . 4
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다채널 시대 콘텐츠 전쟁이 서막이 오르다 .
인터넷 , 모바일 , IPTV 등 뉴미디어가 올드미디어를 위협하다 .
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VOD 시장 성장 이
후 주춤
패러다임의 변화
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비디오는 메시지 전달력이 강한 수단
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왜 IT 공룡들은 동영상 관련한 서비스를 인수합병할까요 ?
그들도 무엇인가 냄새를 맡고 있다는 증거
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온라인쇼핑은 동영상쇼핑으로 진화하고 있습니다 .
비디오는 콘텐츠와 결합할때 큰 효과를 냅니다 .
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OMNI CHANNEL
BRAND JOURNALISM
NATIVE ADPCC MCN
LIVE STREAMING
DIGITAL STUDIO
VOD
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감사합니다 .