Nokia

Strategy

2011

Developers Day

Moscow

May 19, 2011

Ersin Ergezer

A growing but intensely competitive market

The contest has changed

from a device-by-device

battle into a war of

ecosystems.

And Smartphones have

become the pivotal piece

in value growth.

A product is more than just a great device

It includes great hardware, great software, useful applications – an ecosystem.

And the ecosystem must be:

• Comprehensive, covering a wide range of utilities and services that consumers expect today and anticipate in the future.

• Differentiating, allowing Nokia to provide clear value to consumers and to customers.

Location

Search

Social

Mobile

devices

Store

Commerce

Entertainmen

t

Unified

comm.

Ecosystem of

developers + OEMs

+ Contents players

+ Operators

Advertising

Winning ecosystem built jointly with Microsoft

This is good for consumers

• Together with Microsoft, we can deliver more choice:

stellar hardware, innovative software and unique

services

This is good for developers

• Microsoft’s tools make it easy for developers to build

applications.

• Our monetization services, Nokia store and operator

billing make it easy for developers to make money.

• Windows developers would gain exposure to broader

mobility opportunities.

leadership in the smartphone

market

Symbian: Keeping

the World Engaged

Symbian is leading platform in many markets and

in Russia

150M more Symbian devices, including

previously unseen devices, to be shipped

A huge addressable market for Windows Phone

leadership in the smartphone

market

A Renewed User Experience

6

New themes and icons

Living Home screen with Ovi single sign on

Sleek fresh look for Ovi Maps, including

new social media features

See your message conversation, webpage,

maps, contacts or email while writing

Portrait QWERTY keypad

Faster browser

Symbian

Web for the next billion

A renewed approach to go beyond affordable

voice/sms to bringing access to the web and apps to

new price points

• Continue renewal of S40 platform.

• Invest in assets that will bring a modern mobile

experience to the traditional mobile phone consumer

Maintain volume and value

leadership in mobile phones

Investment in future disruptions

MeeGo becomes an open-source, mobile operating

system project. MeeGo will place increased emphasis

on longer-term market exploration of next-generation

devices, platforms and user experiences.

Nokia still plans to ship a MeeGo-related product later

this year.

Sustain our future as the

leading Mobile Products

Company