Медиамикс в интернете

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<ul><li> 1. . ? ;) 23.11.2012, , Nokia Nokia Internal Use Only, 7 12.</li></ul> <p> 2. ? 100 000+ C.- 75,000 717170 69 69 69 70,000 69 69 69696868 68 6868 6768 6767 6767 67 6667 6766 66 6666 66 66 65 66 656565 65 6565 65 65 64 64 64 65 6464 65,0006463 63 6363 63 62 62 6265 65 62 6262 6264 6561 616161 6161 60 60 60 616160 6163 63 60 60 60 6059 6059596262 60,000 58 61 60 6158 585860 60 5757 60 605656 56 56 56 59 5959 5555 58 58 585454 55,00054 53 5456 56 5656 53 53 52535252545555 5150 535052 50,000 52 51 504648 48 49 454747 45,000 43 43 46 45 45 4544414341 42 40,000 38414137 38 37 373739 3939 3939 36 363838 38 35,000 30,000 06 06 06 07 07 07 08 08 08 09 09 09 10 10 10 11 11 11 12 12Digital Cossa.ru, 23 2012TNS, Monthly Reach%, 12+ Nokia Internal Use Only, 7 12. 3. ? J , , )))! , , ! , . , gif ! . , . Social media marketing! ...Digital Cossa.ru, 23 2012 Nokia Internal Use Only, 7 12. 4. Digital Cossa.ru, 23 2012 Nokia Internal Use Only, 7 12. 5. Digital Cossa.ru, 23 2012Nokia Internal Use Only, 7 12. 6. ? Source: ComScoreDigital Cossa.ru, 23 2012Nokia Internal Use Only, 7 12. 7. - Digital Cossa.ru, 23 2012 Nokia Internal Use Only, 7 12. 8. , ! ! , , ) , ?Digital Cossa.ru, 23 2012 Nokia Internal Use Only, 7 12. 9. , : 10 000 like, 20% , . - 6%, . SocialBakers , 50%.Digital Cossa.ru, 23 2012 Nokia Internal Use Only, 7 12. 10. 100 000+ 30,02828 27 2726 2727 26 262525 25,0242424 23 24 23 2423 2322 22 2222 23 22 22 22 22 22 232121 21 2223 2121 21 20 20 2022 22 2220 22 20 19 19 20,019 1919 19 181918 21 2121 21 21 2118 18 18 - ,171718191616 16 18 18 18 18 16 1618 16 16 1616 16 16 15 1717 15 15 17 1715 1415 1515 15 16 15,0141414 1414 141416161315 15 15 1515 1513 15 15 1313 12 14 1214 141213 13 13 13 13 2411 13 12 10 12 12 10,010 11 12 11 9 91111 11 10 10 10 10 105,0 0 07 07 08 08 08 09 09 09 10 10 10 11 11 11 12 12Digital TNSCossa.ru, 23 2012Nokia Internal Use Only, 7 12. 11. CTR! Digital Cossa.ru, 23 2012Nokia Internal Use Only, 7 12. 12. ? 2 - CTR. , , ?Digital Cossa.ru, 23 2012Nokia Internal Use Only, 7 12. 13. ? Consumer Campaign Traditional New digitaljourneymetricsdigital targetstargetsBUZZAwarenessrecallBrand recallImpressions brand rate Clicks Engagmnet LikeabilityVisits Brand Involvementd Comments experiences TalkabilityParticipators Comprehend. Attitude/ MessageBrand social Consideration-comprehension contactsPurchase intentBuy the brand Actions Fans gainPurchase /d Community size(new SM-subscribers) advocacy Brand appealDigital Cossa.ru, 23 2012 Nokia Internal Use Only, 7 12. 14. Nokia?Brand experiences ------------------- %B/V CPBe%Share CPSc --------conversion cost per brand conversion cost per social rate Be/ visit experiencerate Like/Be contact(contacts with branded content t&gt;1min) Branded videoviewingsVisitors Promo site visits bought visits/ qualica9ot&gt;1 Brand Like/Brand social Promo-tab and appsviews min experiencesSharecontactsn visitsCPVcost per t</p>