"Прогноз рекламного рынка на 2017 год". Алексей Вирко, havas...

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ПРОГНОЗ РЕКЛАМНОГО РЫНКА 2017

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PowerPoint Presentation

2017

Evolution of Ukrainian Advertising MarketAd market share in GDP, % : , ,

Ad market bln. UAH

/ 2016 +10% - +22% +11% +5%- 9/2015+12%

- 2016 2016 (7/2016) : +20,6% StarLight 2016 (8/2016) :+30% : , StarLight, http://detector.media/

10 2016 StarLight , 2016 - 40% StarLight http://detector.media/ 4 2016

StarLight ( ), % 2015 . +35%, - +80%, +28%, -5,5%, +27%, +21%, +30%

http://slm.ua/ru/?s=%D0%BF%D1%80%D0%BE%D0%B3%D0%BD%D0%BE%D0%B7+%D1%80%D1%8B%D0%BD%D0%BA%D0%B0+%D0%BD%D0%B0+20163

= /

,% / * 20 7

4

/

/

,%

2013201420152016F2017F2018FWorld Bank 0%-8%-12%+1%+2%+3%-0,5%-9%-11,5%+2%+2%?+0,4%-8%-12%+1,5%+2,5%+4%/ -3%-12,9%-10,5%+1,5%+2,2%+3,5%

2016 2017-180% : , World Bank

2016 4,5% ( )Source: www.kmu.gov.ua/, http://index.minfin.com.ua/index/infl/?2016 2008-2018F

2017 / +2,5% | +8%+2,5% | +10%+2,5% | +12%+2,2% | +8%+2,2% | +10%+2,2% | +12% +2% | +8% +2% | +10% +2% | +12%

: , World Bank

+8%+10%+12%+2,5%+34,2% +38,7% +43,2% +2,2%+32,2% +36,7% +41,2% +2%+30,9% +35,4% +39,9%

2017 / , 2016 +1,5% +4,5% +21% (+27,7%) ,%+43,2%+30,9%+36,7%

To be continued