© 2016 international business machines corporation ibm...

© 2016 International Business Machines Corporation IBM Confidential |

How Cognitive Computing and Artificial Intelligence are Transforming Financial Services

Brian Walter

Watson Financial Services Solutions

Global Leader Watson Client Insights & Cognitive

Experience

[email protected]@IBM@BrianWalter881

© 2017 International Business Machines Corporation

mailto:[email protected]


The Artificial Intelligence (AI) Journey has been decades

1997Deep Blue

2011Jeopardy

2014Watson as a Business


© 2016 International Business Machines Corporation IBM Confidential | 4

What is Cognitive Computing and Why is it Different?

… and does so at enormous scale.

• Cognitive systems are able to learn their behavior through education

• That support forms of expression that are more natural for human interaction

• Whose primary value is their expertise; and

• That continue to evolve as they experience new information, new scenarios, and new responses

Augmented

Intelligence


5

The digital explosion of content

makes it impossible for humans to

make sense of it all

Cognitive computing will be required if we are to keep from downing in our own data


Cognitive

Platform

is composed of

four components

Conversation

Computing

Cloud

Content

© 2017 International Business Machines Corporation 6


Watson is available as a set of services delivered as APIs in the Cloud

Language

• AlchemyLanguage

• Personality Insights

• Dialog

• Natural Language

Classifier

Data Insights

• AlchemyData News

• Tradeoff Analytics

Can be combined with the 100s of other

available services on Bluemix

Retrieve and Rank

Language Translation

Concept Expansion

Concept Insights

• Tone Analyzer

• Relationship Extraction

• Document Conversion

Watson cognitive services are grouped into four categories

Ibm.com/bluemix


Speech

• Speech to Text

• Telephony Speech to Text

• Text to Speech

• Keyword Spotting

Vision

• AlchemyVision

• Visual Insights

• Visual Recognition



TRANSFORMEDINTERACTIONS

EMPOWEREDADVISORS

Direct-to-consumer cognitive virtual agents that serve, guide, & advise on web or mobile

•Conversational style of interaction using text & speech

•Create an individualized experience to make personalized recommendations

•Invoke transactions specific to the appropriate business process

Advisor-facing applications that provide agents & advisors with guidance for customers

•Front-office applications allowing advisors to readily find pertinentinformation for customer interaction

• Integration with backend systems to provide “total view of customer”

•Analytically-driven recommendations to improve customer interactions

OPTIMIZEDOPERATIONS

Employee-facing applications that aid knowledge workers in execution of business process

•Leverage experience & best practices for improved decision-making

•Access disparate systems to provide holistic view of the risk

•Shift time spent finding information to making decisions & recommendations

AI transforming business – use cases and uses

Cognitive Digital Agent Digital Advisors & Bionic Regulatory Compliance Analytics



DEMO INVESTMENT ADVISOR

http://investment-advisor.mybluemix.net/?cm_mc_uid=20579548158914821170762&cm_mc_sid_50200000=1484882767


http://investment-advisor.mybluemix.net/?cm_mc_uid=20579548158914821170762&cm_mc_sid_50200000=1484882767


Client preferences are increasingly influenced by experiences from all industries

The last best experience that anyone has somewhere becomes the minimum expectation for their next experience everywhere

“Technology is a tsunami that will radically change the face of financial services”

Financial Times



We are all living in a new era of disruption

Industry leaders are embracing the confluence of ubiquitous technology, new capabilities and enhanced user experience to dramatically Transform Business Models

World’s largest taxi company…

owns no vehicles

World’s most popular media

owner…

creates no content

World’s most valuable retailer…

has no inventory

World’s largest accommodation

provider…

owns no real estate

World’s largest lender, wealth

advisor, …

has no ___

?Formula for success: Innovation + Technology + User Experience + Convenience/Efficiency + Generational Shift + Access Anywhere



For decades people have been searching for the “Access Anywhere”



Open architecture AI gives you the ability to deliver a cognitive virtual experience across an expanding set of customer engagement touchpoints

13© 2017 International Business Machines Corporation


Node-RedIntegration Core

Watson

Services

Future

Ict.usc.edu

Virtual Human

Toolkit

Coming Soon

iOS

Universal

App

Android

Universal

App

Integration

Front-end

Apps

Conv

STT

TTS

Tone

Code DeployBuild

Universal Conversation Gateway Prototypes



Soul Machine Demo



• Player / Team Information onWhiteboards and Magnets

• Siloed Data in many disparate places(spreadsheets, notes, etc. . .)

• Manual / Linear process forCollaboration

• Pizza Boxes & Pads

Toronto Raptors Challenge sought to gain an edge over its competition with an innovative (disruptive) platform

BEFORE“Refrigerator Magnet Talent Management”

https://youtu.be/7zKLEyLTqNU



Toronto Raptors Challenge sought to gain an edge over its competition with an innovative (disruptive) platform

• A state-of-the art, collaborative and

interactive

• Consolidated view and analysis of

players,

teams and league statistics collected

from a variety of internal and external

sources, assessment of player potential,

personality, health and fitness.

• Interactive table-top and interactive

curved wall technology

• Mobile extension for remote access and collaboration

After



Key Solution Features

Depth Chart and Rosters

A consolidated 360 Degree view of

players including data from:o NBA Box Score

o NBA PCMS

o Internal Analytics

o Scouting Reports

o Third Party Data (DraftExpress, etc…)

o College and International Player Data

o Social Media Profile

o Player Personality Profile

o Player Video Cuts

o Player Historical Data

Player comparison and evaluation

Draft lists and Mock Draft

Scouting Reports Management

Bio-Analytics / Performance Management

(ORRECO)o Bio Marker Data

o GPS Data

o Training Load

o Recovery Rate Prediction

o Sleep and Nutrition (IoT)

Trade Simulation

External and Expert Player Sentiment

Extensive Security Measures including

Role Based Security

Audio/Video Integration

Video Analytics and Video Annotation

Interactive Touch Tables and Touch Walls

Mobile Access

iPad for interaction in the room Audio/Video Conferencing Integration

Sports Insights Central

© 2017 International Business Machines Corporation 19


Bradesco



How Cognitive Computing and Artificial Intelligence are Transforming Financial Services

Brian Walter

Watson Financial Services Solutions

Global Leader Watson Client Insights & Cognitive

Experience

[email protected]@IBM@BrianWalter881

mailto:[email protected]

© 2016 international business machines corporation ibm...

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