© 2014 ibm corporation “good design is good business” jan hromadka ibm slovakia test screen
TRANSCRIPT
© 2014 IBM Corporation
“Good design is Good business”
Jan HromadkaIBM Slovakia
Test screen
© 2014 IBM Corporation
“Good design is Good business”
Jan HromadkaIBM Slovakia
© 2014 IBM Corporation
“Good design is Good business”Thomas Watson Jr., IBM President (1977)
Jan HromadkaIBM Slovakia
__________© 2014 IBM Corporation
© 2013 IBM Corporation
Jonathan IveSenior Vice President of Design at Apple Inc.
© 2013 IBM Corporation
© 2013 IBM Corporation
Jonathan IveSenior Vice President of Design at Apple Inc.
© 2014 IBM Corporation
Accelerated Visioning
© 2014 IBM Corporation
Accelerated VisioningFocused engagement to help visualise and customer-test new ideas or concepts and develop a technical roadmap and business case for their implementation
Accelerated Visioning
User needs requirements Vision blueprint Interactive prototype that
demonstrate the future state Roadmap which defines the required
and prioritized changes Target architecture constrains
__________© 2014 IBM Corporation
Part of Analyses and Design Requirements are designed as
interactive Prototype Using the customer profiles and
fictive personas Testing the innovative propositions Based on incremental platform
understanding
Accelerated Visioning is a focused engagement to help visualise and customer-test new ideas or
concepts and develop a technical roadmap and business case for their implementation
Timing and Dependences
Business & Technical Analyses
Detailed designs Implementation
Standard waterfall
Commitment Commitment
Frustration
Timing and Dependences
© 2014 IBM Corporation
Business & Technical Analyses – (Anchor) Detailed designs
Accelerated Visioning
VisualiseHothouseSessions with Stakeholders and SMEs from Business and IT
Review market trends and technologies
Concept Investigation
Technical Understanding
Visioning sessions on goals, scope and customer needs
Develop and customer test concepts
Define technical approach and considerations
Iteratively develop and customer test an interactive prototype
Develop roadmap and implementation plan
Identify initiatives and timelines for the Business and IT Roadmaps
Develop High Level Business Case
Go live of solution to initial targeted customer base
Build Test Deploy OutlineDesign
DetailedDesign
BuildCycle
Deploy
TestCycle
Host and Manage
First Operational Roll-out
Timeline with key activities
__________
Anchor
Key Customer Forum engagementProject Kick-Off Meeting Status reports Final Material Review / Acceptance
Hothouse
Project Kickoff and Prep• Kickoff Meeting• Interviews with business
and IT stakeholders on scope and success criteria
• Confirm detailed plan and prepare for Concept Investigation workshops
Initial Research• Review existing material• Collect and collate insight
and experience drawn from customer experience, research and industry insight
Visualise
Total elapsed duration of 9 weeks
• Identify different behaviours and UI characteristics for prototype across web and tablet devices
• Design initial vision wireframes and navigation flows
• Test lo-fidelity designs with Customer Forum and incorporate feedback
• Develop visual mockups of selected screens on journeys illustrating look and feel
• Test refined designs with Customer Forum and incorporate feedback
Prototype Development and Test• Complete development of remaining wireframes and
mockups as required• Complete development of engineered prototype
based on customer and stakeholder feedback so far• Test prototype with Customer Forum and
capture/interpret feedback• Create Customer Experience Blueprint capturing all
concept work and customer feedback
Concept Investigation• Agree Guiding Principles• Develop and review initial
personas and key customer journeys
• Identify real-time decisioning and analytics capabilities to be incorporated
• Agree high level scope of functionality
• Test with Customer Forum via focus groups
• Consider relationship to other Needs Analysis tools
• Select UI technology to use• Set up required infrastructure for Prototype• Establish test data sets and back-end systems to
use in prototype• Finalise which key stages of the customer journey
the prototype will represent and where full integration with back end data/services will occur
• Begin initial development of Prototype framework• Begin development of Solution Outline work
product
Technical Definition/Enablement
Roadmap and Business Case• Identify initiatives and timelines for the Business
and IT Roadmaps• Develop High Level Business Case• Create Executive Stakeholder presentation
Conceptual Design
• Outline fit within strategic architecture and identify key technical constraints and enablers
• Identify available data sources/web services to be used
• Identify shortlist of UI technologies and platform approach
Technical Understanding
Technical Architecture• Complete Solution Outline work product• Review with key IT Stakeholders
Right approach for right results
__________© 2014 IBM Corporation
Accelerated visioning consists of three steps:– “Anchor” - validate and anchor the strategic objectives– “Hothouse” - Accelerate the vision– “Visualise” – Create a workable design that is aligned with IT strategy and timetable
With four key outputs:– Customer Experience Blueprint– Engineered Prototype– Solution Outline – Business and IT roadmap with High Level Business Case
Understanding of the effort required to extend and scale prototype for operational delivery
© 2014 IBM Corporation
“Good design is Good business”
Jan Hromadka
… and good business makes good friends