© 2014 airtight networks, inc. all rights reserved. airtight se training gms/social analytics 2015

© 2014 AirTight Networks, Inc. All rights reserved.

AirTight SE Training

GMS/Social Analytics

2015


Agenda

Setup Social Analytics Social Analytics Other functions in GMS


AirTight Social Wi-Fi and Analytics

3

© 2014 AirTight Networks, Inc. All rights reserved. 4

Setup for Social Analytics


Social Analytics Setup steps

In AMC, create SSID profile• Enable Association analytics and Content analytics• In External splash page setting, put URL and shared

secret

Sync GMS with AMC

Create Portal in GMS

Done

1

2

3

4


1. Enable analytics in AMC

In AMC, configuration, SSID profile• Enable Association analytics and Content analytics

In External splash page• Enter the splash page (GMS) URL


2. Sync GMS with AMC

On GMS GUI, go to Admin, Server• Select New Server• Put in the Display Name, Server hostname/IP, User name and password• Select “Sync Now”


3. Setup portal in GMS

Setup all the required option in Portals Details refer to ATN Partner Training Part 2

© 2014 AirTight Networks, Inc. All rights reserved. 9

Social Analytics


Social Analytics

5 major functions Presence

• Shows every device detected by ATN APs• Client device need to turn on WIFI but not necessary to

connect to SSID Demographics

• Shows the login methods, gender and ages of the client • Client device must/had connect to ATN APs

Profiles• Shows the social media information from client• Client device must/had connect to ATN APs

Engagement• Shows the client device around the Aps• Client device no need to connect to any SSID

Wi-fi Usage• Shows the WIFI usage of the client• Must connect to ATN APs


Presence

Detect all the nearby wifi devices Count the presence and dwell time


Presence – Footfall by Days

Uncheck the bullets to hide timeframeNo repeat counts

Point to the bar to get the actual number


Presence – Dwell Time by Days


Demographic Sort by social media login methods

• Facebook, Google+, Linkin, Twitter, Wechat• Web form, Guest Book, SMS, ClickThrough

Provide statistics on Gender and Ages

Google+ Wechat Facebook


Demographics – Login methods


Demographics – Gender and Ages


Profiles

Provide guest information


Engagement Detect outside and inside client of a shop Provide conversion rate and Loyalty

OutsideInside


Engagement – Conversion rate Convert from outside to inside SSID threshold can be set. Default is -70dbm


Loyalty (7 days, 14 days, 30 days) Store loyalty

Brand (SSID) loyalty

1st timeOne Time

2st timeInfrequent

3th timeFrequent

4th timeVery frequent

More than 4Loyalty

Branch A Branch B Branch C


Engagement – Store Loyalty

Shows how frequent of a user come back to the store in specific period of time


Engagement – Brand Loyalty

Shows how frequent of a user come to same brand (SSID) but different store in a period of time


WIFI usage of a location


Other functions

Under Admin menu, Four more functions are available• Server

- Provide the sync function with one or more AMC- The default sync time is 8AM. Once a day only.

• Logs- Provide log report generation. - Three reports are available: Audit, Wifi Access and SMS logs

• Setting- Provide Email and Conversion thresholds settings- Default RSSI thresholds is -70dBm and 5min in duration

• Third Party Integration- Export the social analytics to 3rd party server in HTML

method

© 2014 airtight networks, inc. all rights reserved. airtight se training gms/social analytics 2015

Documents