© 2011 starbucks coffee company. all rights reserved. company confidential. technology in retail...
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© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
Technology in Retail
Payment InnovationMobile Developments at the Point of Sale
October 16, 2012
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
The Starbucks Card
At the Point of Sale• Purchase, Load and Reload Card• Redeem for Starbucks Products
On the Web (www.starbucks.com)• Load and Reload Card• Transfer Card Balances• Register Cards • Enroll in Loyalty Program• Obtain Card Balance
A limited value proprietary closed loop stored value card redeemable at any owned Starbucks stores and many licensed Starbucks stores.
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
The Starbucks Mobile App ConceptRecreate the functionality of the Starbucks Card point of sale and web experience as part of a mobile application experience.
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
In-App Functionality Find the nearest Starbucks location and its hours View all Starbucks regular and seasonal coffees View all Starbucks food offerings and nutritional information View job openings at Starbucks Visit the mobile Starbucks Digital Network Build a Starbucks beverage, save it and share it. Register a Starbucks Card purchased at a Starbucks store Check balance and load a Starbucks Card with funds Check status in Loyalty Program Receive messages from Starbucks Send an “e-gift” Starbucks Card expressed as a bar code Redeem with a Starbucks Card expressed as a bar code.
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
Store Locater
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
Coffees and Descriptions
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
Drink Builder
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
Food Nutritional Information
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
Loyalty Program
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
Balance and Load
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
Mobile Payment
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
Mobile Payment
How it Works
• Converts the Starbucks Card number into a bar code using a generally accepted bar code font.
• Bar code is read by a 2D scanner conveying the same information as a magnetic stripe.
• Balance check transaction undertaken after scan.
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
Starbucks Mobile App Statistics
Since January 2011• Approximately 6 million app downloads• Accepted at all US wholly owned stores• Accepted at almost 2000 US licensed stores
• Approximately 70 million transactions • Approximately $335 million in redemptions
• Approximately $300 million loaded
© 2011 Starbucks Coffee Company. All Rights Reserved. Company Confidential.
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