© 2010 ibm corporation it optimization9-aug-15 1 ed weber ibm systems sales manager...
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© 2010 IBM Corporation IT Optimization Apr 21, 2023 1
Ed WeberIBM Systems Sales Manager
Energy Efficient IT
© 2010 IBM Corporation IT Optimization Apr 21, 2023
Global warmingClimate change Renewable energy
It’s not “speculation” any more… Atmospheric warming is a now a broadly
accepted trend 41% of the Earth’s population (2.3 billion) live
in water-stressed areas; 3.5 billion will do so by 2025
• Increasingly includes developed areas such as Western USA, Australia, SE England
There is now increasing pressure on traditional energy resources, especially from rapidly industrializing nations (China, India)
• Energy consumption is expected to increase by over 129% in parts of Asia by 2020
CEO/CFO focus is turning to energy costs & environmental costs (CO2 emissions)
Major investors increasingly see poor green performance as a source of risk
© 2010 IBM Corporation IT Optimization Apr 21, 2023 3
Information technology (IT) accounts for….
Data source: Green IT: A New Industry Shock Wave, Gartner Symposium/ITxpo,
–Accounts for 2% of anthropogenic CO2
–Roughly equivalent to aviation industry–IT energy usage will double next 4 years
© 2010 IBM Corporation IT Optimization Apr 21, 20234 Apr 21, 2023
Energy Demands Have Data Centers at a Tipping Point
IT energy demand doubling every 9 – 24 months
6500 US data centers consume electricity equal to the State of Utah
On average 100 units of energy generation equal 3 units of work for productive IT
IT accounts for 2% of anthropogenic CO2 emissions
eWaste cannot be ignored – 1 billion computers potential scrap by 2010
• Enough to fill the Rose Bowl each year
IBM investing to lead in power and cooling efficiency!
2009 CIO Survey
© 2010 IBM Corporation IT Optimization Apr 21, 2023 5
Opportunities abound for Green IT
Data Centers will consume 360B kwh this year -- doubling in next 4 years Some Digital Media firms are forecasting doubling consumption annually Over $43.5B in power & cooling industry wide in 2009– U.S. Energy Information Administration, IDC
The magnitude of the problem…
...inefficiency needs to be addressed
100 units of energy production 3 units for productive IT
Average resource utilization <10% = $140B excess server capacity
-U.S Dept. of Energy, IDC
1 billion computers will become potential scrap by 2010
Only 45% of US companies have eco-friendly disposal plans
The potential toxic risks of improper disposal are enormous – IDC, National Safety Council
... e-waste can no longer be ignored.
© 2010 IBM Corporation IT Optimization Apr 21, 2023 6
Financial
Operational
Social / Regulatory
Global
Business drivers for Green IT
© 2010 IBM Corporation IT Optimization Apr 21, 2023
IBM “Green” Programs
Corporate SustainabilityWayne Balta, VP
Intelligent Utility Network(Energy & Utility Industry)
Allan Schurr, VP
Project Big Green(Data Centers)
Steven Sams, VPRich Lechner, VP
Intelligent Transportation Systems(Travel & Transportation Industry)
Marty Salfen, GM
Big Green InnovationsSharon Nunes, VP
Smart Oil Fields(Chem & Petroleum Industry)
John Brantley, GM
© 2010 IBM Corporation IT Optimization Apr 21, 2023
6x
69x
Growth in server and storage shipments this decade.
85% Of distributed computing capacity sits idle.
18%
75% Of CIO’s anticipate a strongly centralized infrastructure in 5 years.
20x Technology density increase in servers this decade.
78% Of data centers were built before the dot com era (>7 years old).
5-60% Of IT workloads may be cloud-enabled.
Increasing IT demand Continued cost pressure Responsive to change
Increase in data center energy costs in next year.
Business enterprises’ challenges are driven by the following…
© 2010 IBM Corporation IT Optimization Apr 21, 2023
Business enterprises can approach Green IT in three simple ways.
Extend the life of an existing data center
infrastructure.
Rationalize the datacenter infrastructure across the company.
Design new infrastructure to be
responsive to change.
Double IT capacityor
Reduce operational expenses by 50%.
Improve operational efficiencies
while reducing operational
expenses by 50%.
Pay as you grow by
deferring 40-50%of capital and
operational costs.
© 2010 IBM Corporation IT Optimization Apr 21, 2023
Extend the life of the hardware, software, and facilities. Actions for cost savings with immediate paybacks.
Optimize IT infrastructureVirtualization provides TCO savings.Reduce costs and complexity with 30-40% TCO.
Leverage energy efficient IT technology. Reduce on-going IT energy costs over 30%.
Optimize data center infrastructureGet the facts with an energy assessments. Reduce costs 15-40% with < 2 year payback.
Add cooling capacity with High Density Zone.Cost effectively adopt new technology at up to 35% less than site retrofit.
Optimize IT and data center infrastructureMonitor and manage energy use.Integrate IT, data center, and buildings energy consumption to save 15-30% a year.
Range of cost savings
0% 20% 40% 60% 80% 100%
Server & Storage
Virtualization
Client Virtualization
EnergyEfficient
Hardware
Data CenterOptimization
LOW HIGH
SoftwareEnergy
Management
© 2010 IBM Corporation IT Optimization Apr 21, 2023 13
What is a Green Data Center?
DiagnoseGet the facts to understand
your energy use and opportunities for
improvement
BuildPlan, build, and
upgrade to energy efficient
data centers
Cool VirtualizeImplement
virtualization and other innovative
technologies
Manage & Measure
Seize control with energy
managementsoftware
Green Data Center
Use innovativecooling
solutions
© 2010 IBM Corporation IT Optimization Apr 21, 2023 15
Web-based energy efficiency tools
Assessment Process Twelve questions on energy usage
• Awareness of power related issues• Deployment of tactical quick hitters• Extent of strategy data center planning
Report on improvement areas IBM Service recommendations
Free self assessment toolFree self assessment tool
ibm.com/itsolutions/optimizeit/cost_efficiency//energy_efficiency/services.html
Energy Efficiency Incentive Finder Energy Efficiency Incentive Finder
Open, Web-enabled Clearinghouse for data centerenergy efficiency programs offered by localutilities and governments Listing programs available in your community and
applicable to your data center Includes participating providers around the world “One stop shopping”
www.energycommons.com
© 2010 IBM Corporation IT Optimization Apr 21, 2023 16
How is energy typically used in the data center?
Data source: Creating Energy-Efficient Data Centers, U.S. Department of Energy , Data Center Facilities and Engineering Conference, May 18, 2007
Data center
IT Load
Power and Cooling
55% 45%
© 2010 IBM Corporation IT Optimization Apr 21, 2023 17
Innovations to build or upgrade to green data centers
IBM Optimized Airflow Assessment for Cabling• Replace cabling systems with high-performance fiber transport systems• Yields improved cooling and reduced energy usage across data center
IBM Scalable Modular Data Center• Rapid deployment in 8-12 weeks• Provides ready racking, power, cooling, security and monitoring• 500 & 1,000 square foot data centers at 15% lower than traditional data
centers• IBM manages integration and coordination of data center
IBM Thermal Analysis for High Density Computing• Clients can identify and resolve existing and potential heat-related
issues• Helps prevent outages and provide options for power savings and
expansion
© 2010 IBM Corporation IT Optimization Apr 21, 2023 18
Data center stored cooling solution
Cooling System with PCM
heat
HVAC unit PCM storage Chiller
Coolingtower
heatThermal storage device between computer room air conditioners and chillers
Thermal storage solution to improve efficiency of cooling system by 40-50%
• Shift energy usage to off-peak hours saving up to 30%
• Provide extra cooling capacity to enable growth and survive grid failures
• With Cool Battery, IBM cut energy cost of IBM Bromont site by 45 percent
© 2010 IBM Corporation IT Optimization Apr 21, 2023 19
Broad energy ecosystem to holistically attack the issue
Partnering with leading global data center power and cooling technology providers
Governments and energy utilities are also helping clients improve their overall energy efficiency
© 2010 IBM Corporation IT Optimization Apr 21, 2023 20
IBM has helped companies around the globe increase their energy efficiency and reduce expensesData Center and Facilities Strategy Super computing: Built the #1 super computing center (Mare Nostrum) for
high redundancy with extremely dense computing environment Financial: Built 50 large Chinese data centers – including the country’s top 5 banks
IT Facilities Consolidation and Relocation From many to few: ICBC – 38 to 2 centers; $180M in annual savings Without interruption: 4 to 1 centers with no interruption; ~$11M in annual savings When uptime is critical: Relocation of Wake Medicals hospital data center –
without patient impact
IT Facilities Assessment, Design and Construction Deep experience: >30 million square feet of raised floor Global breadth: Building largest client data centers for Egypt Telecom and India Wide array of assessments: Energy, resiliency and new technology adoption All size businesses: Small client solutions at Bryant University
Specialized Facilities A green leader: Designed and built > 35 percent of the top rated green / Intelligent buildings in Japan When precision matters: Design and building of facilities for clean rooms for chip fabrication and
pharmaceutical companies
Mare Nostrum, Europe's most powerful supercomputer
© 2010 IBM Corporation IT Optimization Apr 21, 2023 21
IBM BladeCenter – Open, Easy, Green Efficient system design for energy savings based on IBM Research
• Consolidation extended to network/IO devices removing the need for extra power supplies and fans
Get best-in-class efficiency for 20% less power than offerings from other vendors
Only IBM BladeCenter offers 10G Ethernet connectivity inside the system
• Up to 95% more energy efficient than external switch solutions
© 2010 IBM Corporation IT Optimization Apr 21, 2023 22
Power supply efficiency innovations
Power Supply Efficiency
80
85
90
95
100
20 30 40 50 60 70 80 90 100
% of max load
Eff
icie
nc
y Design of New Power supplies are planned to meet the 80/20 requirements
• Greater than 80% Efficiency for any load greater than 20%
• Greater weight now given to 40-70% load range over the 100% load in Design & Purchase Decisions
– Redundant system typically run at less than 50% of load
– Typical Customer configurations run in 40-70% range
Increased Emphasis Will Be Placed on 40-70% Load Range
Historical Power Supply
Selection Point (100% Load)
© 2010 IBM Corporation IT Optimization Apr 21, 2023 23
Power efficiency in Information Lifecycle Management
ILM . . . move data to the most cost effective storage for its current use
The ILM Process – Managing information through intelligent archive and destruction
Information Lifecycle
Information Management
Create / Capture
Revise Route Approve Publish Archive /Destroy
Compliance
Audit
Corporate Policies
Classify
Security
Tiered Storage
content
lifecycle content
lifecycle content
lifecycle content
lifecycle content
lifecycle content
lifecycle
Declare
Business Rules
In the future . . . move data to the most power efficient storage that satisfies
usage requirements
© 2010 IBM Corporation IT Optimization Apr 21, 2023 25
How is energy typically used in the data center?
Data center
IT Load
55% 45%
Power and Cooling
Server/Storage hardware
70% 30%
Power supply, memory, fans, planar, drives . . .
Processor
© 2010 IBM Corporation IT Optimization Apr 21, 2023
Energy Management Technology Trends
Energy TrendingThermal ReportingStaticEnergy Saver ModeEnergy Capping“Soft” Energy CappingProcessor NapMemory NapEnergy-Optimized Fan Control and Altitude InputProcessor FoldingeDRAM vs sDRAMPower supply efficienciesAir flow dynamicsIntegrated bladesSolid state drivesRear door heat exchanger
© 2010 IBM Corporation IT Optimization Apr 21, 2023 27
Energy management at a system level
Helps companies meter, control, even cap their power usage
“Cruise control” for power consumption of servers
Now available on all IBM servers and storage
IBM Active Energy Manager
© 2010 IBM Corporation IT Optimization Apr 21, 2023 28
Set power cap to peak - allocationSimulated graph of actual power consumed by the server over time.
Label Power
Power
(watts)
Time Power Exec Trending (weeks, months)
Power typically allocated to a server
Over Allocated
Power not converted into compute cycles
Proper
Power
Allocation
Wasted Power
Allocation
Allocation Model of Server
Power budget not converted into compute cycles
Power budget converted into compute cycles
Set Power Cap
Based on measured power
Today, label power is the only option within the server
© 2010 IBM Corporation IT Optimization Apr 21, 2023 29
Monitor, manage and reduce consumptionKnowing what’s in your enterprise
CCMDB• Discover devices in your enterprise
IBM Tivoli Monitoring• Monitor, Manage, Alert for use• Adapt application usage to power
constraints
Consolidate / eliminate underutilized resources
© 2010 IBM Corporation IT Optimization Apr 21, 2023 30
Distribute energy use charges
Tivoli Usage and Accounting Manager
Who used what?
How much did IT cost?
Chargeback
© 2010 IBM Corporation IT Optimization Apr 21, 2023 31
How is energy typically used in the data center?
Data center
IT Load
55% 45%
Power and Cooling
Server/Storage hardware
70% 30%
Power supply, memory, fans, planar, drives . . .
Processor
Compute Resources
80% 20%
Idle
Resourceusage rate
© 2010 IBM Corporation IT Optimization Apr 21, 2023 32
Virtualization creates fast path to green data centers
Improves server and storage utilization which: • Reduces the number of devices and associated environmentals
• Allows for targeted thermal solutions for efficiencies
• Allows for more efficient power distribution, backup, and regulation
Enables dynamic resource management for:• Deployment and Operational Optimizations
Some examples:• Base Consolidation
• Policy Based Consolidation
• Policy Based Provisioning
© 2010 IBM Corporation IT Optimization Apr 21, 2023 33
Combined utilization
40%
SAN Volume Controller Combined utilization
80%IBM
EMCIBM IBM
HP
Hitachi
Storage virtualization
Pool and share I/O resources for:• Improved utilization
• Reduced energy needs
© 2010 IBM Corporation IT Optimization Apr 21, 2023 34
Environmentally responsible disposal
“To optimize TCO benefits, companies require a corporate standard disposition strategy” -- Gartner Group
IBM Global Asset Recovery Solutions Buyback services for marketable assets
Disposal of assets using environmentally compliant processes
Secure disk overwrite services in accordance with high level security standards
Packaging and transportation services available
Approximately 40,000 units processed per week on worldwide basis
• Less than 1% sent to landfill, none hazardous material
Annually invest more than $100M in infrastructure to support remanufacturing and recycling best practices
© 2010 IBM Corporation IT Optimization Apr 21, 2023 36
Set substantive goals• Effective global goals should document integrated results from across all aspects of your
business
58% Reduction
1998 Became the first semi-conductor company to set a numerical target for
PFC emissions reduction
600
500
400
300
200
100
02000 2001 2002 2003 2004 2005
Green IT Roadmap — Step 1
44%44% IBM Example
Between 1990 and 2006, IBM’s
global energy conservation
actions reduced or avoided CO2
emissions by an amount equal
to 44% of our 1990 emissions.
New goal: to extend the above
achievement by reducing CO2
emissions by 12% between
2005 and 2012.
© 2010 IBM Corporation IT Optimization Apr 21, 2023 37
Neuwing Energy Neuwing Energy VenturesVentures
17 yrs.17 yrs.
Green IT Roadmap — Step 2
Must be transparent and verified• Market expectation is for progress toward goals to be open and verified by reputable 3rd party• Not acceptable to just declare your organization ‘Green’
IBM Example Annual corporate environmental reports released every
year since 1990 U.S. Dept. of Energy's Voluntary Greenhouse Gas Emissions
Reporting for 13 years (since inception) Reported to the Carbon Disclosure Project for 5 years (since
inception) Independent verified greenhouse gas emissions through
WWF Climate Savers, Center for Energy & Climate Solutions, U.S. EPA Climate Leaders, and Chicago Climate Exchange
Launched industries’ first Energy Efficiency Certificate (EEC) program with Neuwing Energy Ventures
© 2010 IBM Corporation IT Optimization Apr 21, 2023 38
Green Power Purchaser
Award 2006
USEPA Climate Protection Award
1998 and 2006
FORTUNE 500 Top 20 2004, 2005, 2006
Business Environmental Leadership Council
11stst
Green IT Roadmap — Step 3
Demonstrate leadership in your industry • Partnerships and collaborations are important if you want to improve
environmental performance of your supply chain.
IBM Example First in our industry to establish numeric goal for reducing PFC emissions Charter memberships in World Wildlife Fund's Climate Savers program, World Resources
Institute's Green Power Market Development Group, U.S. EPA Climate Leaders and Chicago Climate Exchange
Member of U.S. EPA’s SmartWay Transport Partnership and Green Grid Consortium
Charter member of U.S. EPA’s ENERGY STAR
Computers Program 1992
Green Grid Founding Member
© 2010 IBM Corporation IT Optimization Apr 21, 2023 39
Also known as White Tags
A new tradable attribute similar (but different process) to RECs
Represents the value of energy not used (conserved) in Data Centers or other facilities’ efficiency programs
An emerging method to verify your programs by a 3rd party
Created through the implementation of energy conservation projects on the demand side
IBM and Neuwing program is first in market for clients to use
What is an Energy Efficiency Certificate?
© 2010 IBM Corporation IT Optimization Apr 21, 2023 42
Financial
Operational
Social / Regulatory
GlobalFinancial Benefit = f (cost savings) + f (manageability) + f (flexibility) + f (incentives)
Non-Financial Benefit = f (Operational) + f (Social) + f (Global)
What does this mean to your business?
© 2010 IBM Corporation IT Optimization Apr 21, 2023 43
What about the other
© 2010 IBM Corporation IT Optimization Apr 21, 2023 44
Intelligent Utility Networks• IBM and CenterPoint Energy are engaged
in a strategic effort to develop and deploy Intelligent Utility Network (IUN) solutions
Transport Systems• Stockholm Congestion Tax Project - differentiated pricing by
time of day, congestion level, and potentially emissions level
• 1st month pilot results: •Traffic reduced by 100,000 vehicle passages per day (25%)•Public transportation passengers increased by 40,000 / day
Environmental Research• Advanced Water Management• Carbon Management • Alternate Energies
Big Green innovations
© 2010 IBM Corporation IT Optimization Apr 21, 2023 46
IBM Project Big GreenGreen today for better tomorrow
“IBM to reallocate $1 billion a year” …NEW YORK – May 10, 2007 – IBM (NYSE: IBM)
To guarantee the research and development funding for IT energy efficiency technology.
Create an 850 member worldwide IBM “Green Team” of energy efficiency specialists.
Plan, build or prepare our facilities to be Green Data Centers based on IBM best practices and innovative technologies in power and cooling.
Use virtualization as the technology accelerator for our Green Data Centers –to drive utilization up and our annual power cost per square foot down.
Re-affirmed IBM’s long standing commitment to environmental responsibility 1. IBM energy conservation efforts from 1990 – 2005 resulted in a 40% reduction in CO2 emissions
and $250 million energy savings. IBM commits to an additional 12% CO2 savings by 2012.
2. IBM will double the compute capacity of our Green Data Centers by 2010 —without increasing power consumption or carbon footprint, thus avoiding 5 billion kilowatt hours per year and CO2 savings equivalent to 11M cars
IBM Project Big IBM Project Big
GreenGreen
© 2010 IBM Corporation IT Optimization Apr 21, 2023 47
Understand your present environment
Make efficient use of technology
Lead by example
In the final analysis, it’s only our planet…….
ibm.com/systems/greendatacenter
© 2010 IBM Corporation IT Optimization Apr 21, 2023
Green IT: www.ibm.com/green
For CIOs:: www.ibm.com/cio For facilities managers: www.ibm.com/services/siteandfacilities
Building a Smarter Planet
© 2010 IBM Corporation IT Optimization Apr 21, 2023
Thank you!