© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 16

Advertising Campaign Event

PurposeThe purpose of the Advertising Campaign Event is

to prepare an advertising campaign of any length for a real product, service, company, or business for a prospective client/advertiser.

Students must also present an appropriate budget for their proposed advertising campaign.

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 16

Advertising Campaign Event

DescriptionThis event can be completed by one to three students.You will prepare up to ten fact sheets in outline form.All members of the team must participate during the 15-

minute presentation to the client/advertiser.Five minutes are allotted for the judge to ask questions

about the presentation.Each participant must respond to at least one question

posed by the judge.

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 16

Advertising Campaign Event

ScenarioYou will assume the role of advertising personnel

with the goal of selling your idea to the judge (client/advertiser).

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CHAPTER 16

Advertising Campaign Event

Performance Indicators EvaluatedExchange information and ideas with others through

writing and speaking.Explain the components of advertisements.Analyze product information to identify product

features and benefits.Set priorities and demonstrate effective time

management.Demonstrate critical thinking/problem-solving skills.