© 2009 ibm corporation this document is for ibm and ibm business partners use only. it is not...

© 2009 IBM CorporationThis document is for IBM and IBM Business Partners use only. It is not intended for customer distribution or use with customers.

Competitive x86 Server Take-out

Seller Presentation

Kati Bartfai-Walcott (Power Systems Linux Sales - STSM)Bob Friske (Power Systems Linux Offering Manager)

Ask Me How

…to drive major reduction in TCO and Utilize Existing Unused

Capacity with Power Systems

© 2009 IBM Corporation

IBM Power Systems

2 This document is for IBM and IBM Business Partners use only. It is not intended for customer distribution or use with customers.

New competitive x86 server consolidation growth play for Power

Anchor point will be competitive x86 consolidation with emphases on driving

greater traction for Linux, in addition to AIX and i

Enabling Power sellers to use competitive x86 consolidation to bring

additional workloads to existing Power accounts

Revenue opportunity

– Drive x86 consolidation revenue

stream to equal that of

“Sun to Power” and “HP to Power”

4Q09 Play: Competitive x86 Consolidation on Power

Ask Me How…to bring new workloads to Power with competitive x86 server consolidation on IBM Power Systems

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IBM Power Systems


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WAsk Me How… to increase Power Systems footprint

You may see some or all of these trends in your customer’s datacenters…– Migration of existing UNIX workloads to Intel (Nehalem) servers– Proliferation of horizontally scaled servers and application implementation in your

customer’s data center– Increasing end-user application service outages– New services and associated application workloads implemented on Intel (Nehalem)

servers

Your customers priorities may be to…– Significantly Reduce Operating Expense– Reduce Datacenter Complexity– Improve Overall IT Cost Profile– Minimize the Potential for Data Center Exhaustion

…throughx86 server and workload consolidation

and significant reduction in capital costs


IBM Power Systems


Ask Me How …to save big bucks consolidating x86 servers

Customer is moving from old x86 servers running OLTP applications

– 3 Xeon 5400 based systems running the DB (all Oracle)

– 3 Xeon 5400 based systems running the application servers

– 1 Xeon 5400 development server

– 2 Xeon 5400 test servers (1 running DB & 1 running applications)

24 high priority production DB cores 16 non-production DB cores ( ½ test & ½

development) 32 other cores

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Production - DB

Production - Application

Test Development

Consolidation Opportunity Example:


IBM Power Systems


Ask Me How …to reduce 9 servers to 1

Nehalem- Reduce 9 systems to 5 blades

• Performance improvement ~10% • Virtualizing everything but DB

- Save 5 Oracle licenses- Add RAC & Partitioning Oracle DB EE features

Power 550- Reduce 9 systems to 1

• Performance improvement ~35%• Virtualizing everything

- Save 12 Oracle licenses- No new features required

Systems requirement

0123456789

Xeon 5400 Xeon 5500 Power 550Average

Power 550 Peak

Dedicated DB systems Dedicated other Shared systems

Xeon 5400 Xeon 5500Power 550 Average

Power 550 Peak

High priority DB cores 24.00 18.00 2.47 7.41

Other DB cores 16.00 12.00 1.65 0.00

Other workload cores 32.00 7.76 2.53 0.59

Total cores 72.00 37.76 6.65 8.00

Dedicated DB systems 5 4 0 0

Dedicated other 4 1 0 0

Shared systems 1 1

Total systems 9 5 1 1

Total Oracle licenses 20 15 8 8

See page Key assumptions in backup for substantiation

Ask Me How Power Systems can Virtualize Everything while x86 systems usually don’t virtualize the DB

applications Green, bold entries reflect virtualized resources



IBM Power Systems


Ask me How …to save $1,500,000 by using Power systems versus Nehalem

Power 550 costs $1,500,000 less than HP Blades

– Power system requires one system to five blades

– Power systems requires <60% of the Oracle DB licenses

– Power systems does not require RAC & Partitioning

Even if the client reuses the existing Oracle DB licenses Power 550 saves over $1,000,000

– Oracle support costs more than the entire Power systems solution

3 year cost of ownership

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3 Yr Oracle support 200,640 811,800

3 Yr HW + OSSupport

17,514 0

Partitioning 0 172,500

RAC 0 345,000

Oracle DB 304,000 712,500

HW + OS 144,462 148,838

Power 550 HP BL490c

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See page Key assumptions in backup for substantiation


IBM Power Systems


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WAsk Me How…to Power Systems leads with Scale-up and Scale-within

Power Systems continue leadership in the primary requirements for large scale computing

– Efficient Scalability– Performance– Reliability, Availability,

and Serviceability– Manageability

Over four decades of running the largest, most mission-critical applications

The most cost effective way to deliver outstanding service to your users

Competitivex86


IBM Power Systems


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WAsk Me How…to identify the best time to engage with your customers

Existing customer concerned with x86 sprawl and out of control administrative and other associated datacenter costs

Existing customer reaches end of maintenance on current installed version of application

Existing customer consider adding new applications or new components of existing applications

Existing customer wants to consolidate and simplify their infrastructure

Subsidiary or branch office needs an solution that interfaces with existing applications


IBM Power Systems


1. SAP application server consolidation to Power

Focus on existing Power customers running back-end databases on AIX, i or Linux with front-end SAP application servers running on competitive x86 servers

2. Other transactional front-end application consolidation to Power

Focus on existing Power customers with other transactional front-end applications that running on competitive x86 servers that are communicating with back-end databases that are running on AIX, i or Linux

3. Domino consolidation to IBM i or AIX

Focus on existing Power customers running select Domino products on competitive x86 servers and consolidate them to Power running AIX or i

In 2009 replaced legacy traffic management system with new SAP full landscape (CRM, ERP, BI, etc.) with Oracle DB running Linux on Power 570 servers.

Migrated its SAP ERP system and Oracle DB onto two Power 570 servers. 2009 used CUoD to launch new SAP applications.

Consolidates SAP environment from Alpha & x86 to Power running AIX. 2009 continue consolidation of select application servers from pool of over 2000 Windows servers.

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WAsk Me How…to consolidate front-end SAP applications servers


IBM Power Systems


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WAsk Me How…other customers moved their SAP workloads to Power

Partial list, more examples can be found in CRDB: http://w3.ibm.com/sales/ssi/crmd.html

IBM Sales Kit:http://w3.ibm.com/sales/support/ShowDoc.wss?docid=I596264K36756I23&infotype=SK&infosubtype=C0&node=doctype,C0|doctype,OWR|brands,B5000|brands,B5Z00&appname=CC_CFSS

PW Sales Kit:http://www.ibm.com/partnerworld/wps/servlet/ContentHandler/PSIBMPowerSystemsSAPReferences

Industrial Products (Cont.)– Sutlej Textiles and Industries Ltd

(India)– Tenneco (USA)– Voith IT Solutions GmbH (Germany)– Whirlpool (USA)– Würth Gruppe (Germany)

Insurance– Deutscher Ring (Germany)

Retail– 7-Eleven Pty Ltd (Australia)– Barbecue Plaza Co. Ltd. (Thailand)– Boulanger (France)– dm-drogerie markt GmbH

(Germany)– INTERSPORT Deutschland eG (UK)– SPAR Switzerland (Switzerland)

Travel & Transportation– Belarusian Railways (Belarus)

Wholesale, Distribution and Services– JAB ANSTOETZ (Germany)– Mitsui-Soko Co., Ltd. (Japan)– Royal Cup Coffee (USA)– Svendsen (Germany)– Usha International (India)– Wine Warehouse (USA)

Education– Baylor College of Medicine (USA)– Johns Hopkins Institutions (USA)– University of Cincinnati (USA)

Electronics– Panasonic Europe (Germany)

Energy & Utilities– Border States Electric (USA)– Con Edison (USA)– SWK Stadtwerke Krefeld AG

(Germany)– Techem (Germany)

Fabrication and Assembly– Constantia Hueck Folien GmbH &

Co. KG (Germany)– Zenda Leather (Uraguay)

Government– Queensland Motorways Ltd.

(Australia) Industrial Products

– AfriSam (South Africa)– Edwards Ltd. (UK)– Grundfos (Denmark)– Iskra Mehanizmi (Slovenia)– Multivac (Germany)– Schaeffler KG (Germany)

Automotive– Bajaj Auto Ltd. (India)

Banking– Norkis Group (Phillippines)– Banca Nazionale del Lavoro (Italy)– Land Bank of the Philippines

(Phillippines)– SBI Sumishin Net Bank (Japan)

Chemicals & Petroleum– Energen (USA)– Agrofert Group (Czech Republic)

Computer Services– IBM - Software Group Processes

and Systems (USA)– IT-Informatik (Germany)– ORGA GmbH (Germany)

Consumer Products– Ahlers AG (Germany)– Coca-Cola Amatil (Australia)– Coca-Cola Bottling Co. (USA)– edding AG (Germany)– Hemas Holdings PLC (Sri Lanka)– Mineralbrunnen Uberkingen

(Germany)– Murray Goulburn (Australia)– Osram Sylvania (United States)


IBM Power Systems


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WAsk Me How…to reduce IT costs by choosing Power systems for SAP environments over x86 scale-out deployments

Three year server costs for SAP deployments on Power average 33 percent less than scale-out approaches built around commodity x86 servers

Source: International Technology Group, April 2009ftp://ftp.software.ibm.com/common/ssi/sa/wh/n/pol03021usen/POL03021USEN.PDF


IBM Power Systems








2009 purchased new Power 550 servers to consolidate front-end x86 Linux applications and back-end Oracle on AIX (reduced migration time with PowerVM Lx86)

2009 grew solution with an additional Power 550 & Power 570 running Oracle E-Business Suite (ERP) on AIX, and 7 Power blades running Web 2.0 & apps on Linux

AGÊNCIA NACIONAL DO PETRÓLEO (ANP)

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WAsk Me How…to consolidate competitive x86 transactional front-end servers

Migrated 60 x86 servers to 9 Power 550 servers running AIX (DB2) and Linux (WebSphere). In 2009 added six more Linux partitions to handle increased web traffic.


IBM Power Systems


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SAP Application Servers, Domino Application Server, Oracle Application Servers, WebSphere Application Server, JBoss Application Server, Apache Application Server, Apache Tomcat, HTTP Server, Web 2.0, Java Application Server, In-house Applications, etc…

Dat

abas

e

Other

DominoW

ebsp

here

HTTP

MetaDataTemplating

CommonServices

UserInterface

SAP

DatabaseApplication

Server

WebApplication

ServerWeb Application

Service

Web Front End(Sprayers etc..)

Ask Me How…to consolidate competitive x86 transactional front-end servers


IBM Power Systems








Replaced legacy x86 based systems with IBM unified communications on two new Power 520 servers running IBM i (Lotus Domino) and Linux (3COM VoIP)

Replaced legacy x86 based systems with IBM unified communications on Power 520 server running IBM i (Lotus Domino) and Linux (3COM VoIP). Additional Power 520 with Linux was purchased for off-sight backup

Running Lotus Domino on Power 570 server with IBM i. Used CUoD to add new Linux partitions to replace legacy x86 based PBX system with 3COM VoIP

Sirius Computer Solutions

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WAsk Me How…to consolidate competitive x86 Domino servers


IBM Power Systems


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WAsk Me How…to win marketshare from windows and competitive x86 installations with Domino consolidation on Power

Tremendous revenue opportunity!

85% of Lotus Domino deployments are on Windows

50% of Power accounts are running Lotus

68% of Power/Lotus accounts have no System x

Focus on existing Power customers running Lotus

Domino on competitive Windows servers and

consolidate them to Power running AIX or IBM i


IBM Power Systems


IBM Power Rewards Program server and storage migration

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Ask Me How…to accelerate your engagements with our new Services & Offerings Available for x86 Consolidation and Migration Opportunities

http://www.ibm.com/systems/migratetoibm/systems/power/rewards.html

Power Rewards rules: It's simple…• Buy a Power server• Move workload from a qualifying competitive

server to the new Power server and get Power Rewards

• Use Power Rewards to migrate to the #1 UNIX + Linux platform with IBM expertise

• Enjoy the benefits of moving up to IBM

• 8,000 points per SPARC core• 4,000 points per PA-RISC core, • 1,000 points per Itanium®, MIPS, Alpha• 500 points for HP Proliant,

Sun Xxxx, or Dell PowerEdge core

IBM’s Migration Factory:Proven Expertise, Safer Choice

IBM tailors each migration effort to match customer’s individual needs

Not a “one-size-fits-all” simplistic approachCustomers reduce risk and save money as they shift

Server Makeover Program Oracle Databases SAP Oracle eBusiness Suite Server Optimization and Consolidation

Assessments Databases ISV Applications Custom Code

Proof of Concepts

With over 20 years of experience, the Migration Factory operates as IBM’s “one stop shop” for application and database migrations as well as server consolidation / workload optimization opportunities.


IBM Power Systems


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Ideal for clients migrating from SUN to IBM Power Systems

http://go.symantec.com/ibm

Veritas Storage Foundation & Veritas Cluster Server

• Power blades through Power 595• AIX (now), Red Hat and Novell SUSE (10/1/09)

Symantec Delivers Veritas Storage FoundationTM High Availability

for AIX and now Linux on Power

Symantec Expands Support for Linux on POWER6

Linux on Power Momentum with Extended Storage Support

IBM System Storage– High-end and Enterprise Disk Systems

• DS6000, DS8000 Family Support, XIV– Mid-range Disk Systems

• DS4000 Family Support– IBM System Storage N series– San Volume Controller– Tape Systems

• 3580, 3590, LTO

EMC PowerPath with:- CLARiiON Storage- Symmetrix®

• HDS

Linux on Power Infrastructure Management, High Availability and OEM Storage Support with Symantec

CLARiiON: AX 100, 150, 4-5; CX SeriesSymmetrix: 8000 DMX, DMX-2, DMX-3, DMX-4

• Power blades through Power 595• AIX, Red Hat 4/5 and Novell SUSE 10/11

http://kprod.tucson.ibm.com/systems/support/storage/config/ssic/displayesssearchwithoutjs.wss?start_over=yes

Ask Me How…to engage with IBM’s systems management and storage partners


IBM Power Systems


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• Get educated on Power Systems offerings to consolidate competitive x86

• Identify opportunities in your territory (competitive and install base)• Review your accounts and identify good candidates for application server consolidation

on Power

• Focus on existing Power customers running back-end databases on AIX, i or Linux with front-end application servers running on competitive x86 servers

• Leverage your customer Power advocate in your accounts to help you champion the cost savings associated with x86 consolidation on Power

• Load into Siebel• Leverage "Blitz Geo leaders" to align

resources to progress opportunity

• You can help your customers reduce their total cost of ownership by leveraging Power virtualization and utilize existing unused capacity to alleviate challenges associated with server sprawl

Ask Me How…to help reduce TCO and Utilize Existing Unused Capacity


IBM Power Systems


ADDITIONAL INFORMATION


IBM Power Systems


Where to get more information

IBM and SAP• http://www.ibm.com/solutions/sap/us/index.html

IBM Power Systems• http://www.ibm.com/solutions/sap/us/index.html

PowerVM Lx86• https://www.ibm.com/power/linux

IBM Power Rewards• http://www.ibm.com/solutions/sap/us/index.html

IBM Makeover Analysis• http://www.ibm.com/systems/migratetoibm/services/

IBM Migration Factory• http://www.ibm.com/systems/migratetoibm/factory/

IBM Power Systems Linux Offering ManagerMarket Management Offering Manager

Phone:1-810-227-5133mail:[email protected]

WW Linux on Power Principal/STSM - Technical Sales Enablement and StrategyInformation Technology Solution Architect (ITSA)

Mobile:1-916-761-1678mail:[email protected]


IBM Power Systems


IBM Power Systems Sales Kits

Competitive x86 Sever Consolidation on PowerCompetitive x86 Sever Consolidation on Power

IBM:http://w3.ibm.com/sales/support/ShowDoc.wss?docid=T392791O52292R83&infotype=SK&infosubtype=S0&node=doctype,S0|doctype,SKT|brands,B5000|brands,B5A00&appname=CC_CFSS

BP:http://www.ibm.com/partnerworld/wps/servlet/ContentHandler/PSCompx86ServerConsolidationonPowersk.skit

Consolidating SAP Workloads on PowerConsolidating SAP Workloads on Power

IBM:http://w3.ibm.com/sales/support/ShowDoc.wss?docid=V453464J73627K80&infotype=SK&infosubtype=S0&node=doctype,S0|doctype,SKT|brands,B5000|brands,B5A00&appname=CC_CFSS

BP:http://www.ibm.com/partnerworld/wps/servlet/ContentHandler/PSSAPforPowersk.skit

Linux on PowerLinux on Power

IBM:http://w3.ibm.com/sales/support/ShowDoc.wss?docid=V674960G05920B51&infotype=SK&infosubtype=S0&node=doctype,S0%7Cdoctype,SKT%7Cbrands,B5000%7Cbrands,B5A00%7Cgeography,AMR&appname=CC_CFSS

BP:http://www.ibm.com/partnerworld/wps/servlet/ContentHandler/LinuxIBMPS

Customer References and Video Testimonials

Services and Tools Wiki / Blogs Client Presentations Seller Presentations Sales Guides Podcasts Red Hat Linux Novell SUSE Linux Education and Training Analyst Reports Press Releases IBM Systems Magazine Redbooks / Redpapers White Papers Brochures ISV Enablement


IBM Power Systems


It Pays to Consolidate on Power

(1) Forrester: ftp://ftp.software.ibm.com/linux/pdfs/Forrester-Why_Consolidate_Linux_On_IBM_System_p.pdf(2) IDC: ftp://ftp.software.ibm.com/linux/pdfs/IDC-adding_business-value_with_cross-platform_solutions-Linux_on_IBM_Systems.pdf

IDC: Adding Business Value with Linux Running on IBM Servers2

• The payback period for the investment, including hardware, software, consulting services, training, and IT staff to manage the server platforms was 6.3 months

Forrester: Why Consolidate Linux on IBM Power Systems1

Using Power Systems for running Linux workloads pulls on three core drivers:

1) Linux’s ability to take advantage of the POWER6-based overall performance and scalability

2) its extreme reliability and availability features

3) Power’s ability to benefit from PowerVM’s affinity for consolidating and optimizing Linux workloads


IBM Power Systems


SAP on Power White Papers

International Technology Group: VALUE PROPOSITION FOR IBM POWER SYSTEMS -- Platform Choices for the Enterprise SAP Infrastructure

• ftp://ftp.software.ibm.com/common/ssi/sa/wh/n/pol03021usen/POL03021USEN.PDF

Scaling PowerVM with SAP Linux Certification Suite - by Damon Bull (April 2009)

• https://www-304.ibm.com/jct09002c/partnerworld/wps/servlet/ContentHandler/whitepaper/power570_lpar/aix/plan/lc=en_US


IBM Power Systems


Grow Your Power Base (page 1 of 2)

OI: IBM Client Reps, Business Partners, ibm.com Telesales OO: IBM Client Reps, Business Partners, ibm.com Telesales

Bob Friske – [email protected]

Play Overview: This play focuses on existing Power customers with back-end databases on

AIX, i or Linux and running, or thinking of running transactional front-end applications on competitive scale-out servers. This will enable Power sellers to use consolidation to bring additional workloads to existing Power accounts. Power can help customers reduce their acquisition costs by leveraging PowerVM virtualization and utilize existing unused capacity to alleviate challenges associated with server sprawl. This play offers financial incentives for customers to do proof-of-concepts and/or trials to encourage these workloads to be run on Power Systems.

What to look for – Target Audience and “typical" Customer Profile: Customer size — Large SMB and Large Enterprise Target Market — focuses on existing Power customers running back-end

databases on AIX, i or Linux and running or thinking of running the transactional front-end applications on competitive scale-out servers.

Target Industries — All Typical Sponsor — CFO, CIO, CTO and IT Executive Management. Leverage

your customer Power advocate in your accounts to help you champion the cost savings associated with consolidation on Power .

Target Partner Profile: Power Systems resellers, Global and Regional Systems Integrators

BP Value Proposition: IBM Client Reps and BP increase and protect margins by using consolidation to

bring or keep workloads in existing Power accounts. Helps win against HP, Sun, Dell, and x86 white box.

Customer Pain Points: Higher costs through…

Dramatically higher complexity in managing the server farm versus fewer servers

The cost of managing the server farm is greater than the cost of developing new software

Dedicated servers with average low utilization rates

Service level agreements are broken at an unacceptable rate

Energy bills are becoming a monthly focus item Skyrocketing software licensing costs

Value Proposition CIO / LOB:Reduce costs in the following ways…

Simplify the environment with fewer number of easier to manage Power servers

Deploy new images 80% faster than time to deploy new scale-out server

Dynamically share processor, memory and I/O across operating environments

Increase utilization 60-80% and dynamically respond to changing business needs

Reduce energy costs 70-90%, and control skyrocketing software costs

Leverage the performance and security advantages of running the end-to-end solution on one server

Value Proposition CFO: Intelligent cost reduction:

Realize immediate financial savings and reduce total cost of ownership by 33% when consolidating workloads on Power

Cash flow management: Experience swift return on investment with a payback period of 6.3 months, including hardware, software, consulting services, training, and IT staff to manage.

Regulation / Risk management: Run applications and application servers with the resiliency of Power to better protect your IT assets

Offering Overview: Power System servers running AIX, i, and Linux Platform: all Power servers from Power blades to Power 595 Power Software: CuOD, AIX, IBM i, Linux, PowerVM, PowerHA Systems Storage: all Disk Systems (DS*) products and offerings GTS: Software and Hardware maintenance services IGF: Low Rate Financing

Customer Incentives / Offers: STG lab Services Pre- Assessment Programs IBMers BPs Server Makeover analysis IBMers and BPs IBM Power 520, 550 and 560 Express server trade-in program IBM Power 570 Trade-in program IBM Power 595 Trade-in program Power Workshops Virtual Loaner Program IGF Jumpstart

Sales Enablement for BP Sellers: x86 SCON Sales Kit; SAP Consol Sales Kit; Linux Sales Kit

Sales Enablement for IBM Sellers: x86 SCON Sales Kit; SAP Consol Sales Kit; Linux Sales Kit

Sectors: GBE, GB MM


IBM Power Systems


Grow Your Power Base (page 2 of 2)

OI: IBM Client Reps, Business Partners, ibm.com Telesales OO: IBM Client Reps, Business Partners, ibm.com Telesales

Bob Friske – [email protected]

Sectors: GBE, GB MM

Align to Strategic Initiatives: Dynamic Infrastructure, Competitive, Footprint Expansion

Align to Sales Programs: Blue Razor / Red Sunset / Migration Factory / VIP

Seller Call-to-Action: Bring forth one net new consolidation opportunity for Power to Migration Factory for free

assessment to discuss improved services levels for key applications and 6 month realized TCO savings.

Identify existing IBM customers running back-end databases on Power with application servers running on competitive scale-out servers.

Host a ½ day workshop to help your customer understand the value of consolidating competitive scale-out servers to Power.

Demonstrate business value with customer references, briefings, Power Customer Workshops, and PoCs.

Leverage IBM promotions and expertise with Power Rewards, Migration Factory, GTS Services.

Detailed Offerings: Platform: all Power servers from Power

blades to Power 595 Power Software: COD, AIX, IBM i, Linux,

PowerVM, PowerHA Systems Storage: all Disk Systems (DS*)

products and offerings GTS: Software and Hardware maintenance

services IGF: Low Rate Financing

Market Insights: Application environments are growing in size and complexity Server virtualization and consolidation are CIO key spending initiatives Three year server costs for application deployments on Power average 33 percent less than

scale-out approaches built around commodity x86 servers <ITG April 2009>

Marketing Support:• Marketing: Robert Friske/San Jose/IBM• IBM: x86 SCON Sales Kit;

SAP Consol Sales Kit; Linux Sales Kit• BP: x86 SCON Sales Kit;

SAP Consol Sales Kit; Linux Sales Kit

Education Plans: Sales Support: Katalin Bartfai-Walcott/Sacramento/IBM Power Systems education: IBM and BP Ambassadors for Linux: IBM SmartZone: IBM, BP

Average Deal Size: Small: $25,000 Medium: $250,000 Large: $500,000

How to Measure Success: # of calls, # of proposals, # of Migration Factory engagements, # of

wins, # of references

Customer References: Energen, Osram Sylvania, Queensland Motorways Ltd.,

IT-Informatik, Others in W3, also see sales kits

Translations: English and German


IBM Power Systems


BACKUP


IBM Power Systems


Osram Sylvania consolidates SAP environment from Alpha & x86 to Power running AIX

Business challenge: Replace 50 legacy HP Alpha and Windows servers running mission-critical SAP applications with a flexible, highly reliable system that would remain viable for more than five years and offer lower operational costs.

Solution: Lowered operational costs and gained infrastructure flexibility when they teamed with IBM and SAP to migrate their SAP ERP applications to the IBM Power Systems platform

-- SAP ERP 6.0

-- SAP NetWeaver® Business Information Warehouse 3.1

-- IBM Power Systems models 570, 550

-- IBM AIX® operating system

-- PowerHA for AIX

-- Oracle DB

-- IBM Global Business Services

Benefits: • Batch times reduced by a factor of five• User response times cut in half• Service to the business dramatically improved• Fewer servers means lower administration, maintenance, energy, cooling and license costs

“We were convinced that IBM offered the best

support for the transition, the best technology for

operations, and the best strategy for long-term

development.”

Jeffrey RuckDirector of IT Infrastructure Services

OSRAM SYLVANIA


IBM Power Systems



IBM Power Systems

Energen Corporation reduces costs with migration from Sun to IBM Power Systems Client requirements Improve system performance and support for the

company’s SAP ERP (enterprise resource planning) application by consolidating its sprawling 20-unit Sun server environment

Reduce the total cost of ownership by cutting its licensing costs for the Oracle databases, which support the company’s SAP system

Solution Migrated its SAP ERP system and Oracle databases onto

two IBM Power servers [570s] Engaged IBM Business Partner Mainline Information

Systems to demonstrate how leveraging virtualization technology could cut Oracle licensing costs

Benefits Reduces Oracle licensing costs by 40 percent, contributing

to US$500,000 in annual savings Provides a more efficient, available infrastructure that

combines lower capital and operational costs with better performance and flexibility

Consumes significantly less floor space and power

“We certainly made a saving on hardware costs, but the reduction in Oracle licensing costs was the main contributor to the total US$500,000 annual savings we achieved by migrating to IBM for our SAP software environment.” — Ron Payne, Director of

Infrastructure Services


IBM Power Systems


Queensland Motorways Ltd. (QML)

Queensland Motorways leads the way to intelligent traffic management with IBM Power Systems and SAP

“In all my years in the workforce I have never been associated with a system implementation

that has been as professionally delivered with such commitment.”

Jeremy Turner - CFO, Queensland Motorway Ltd

Business challenge: Implement new free flow tolling Central System to transform QML’s business operations for efficiencies and to set a platform for growth.

Solution: Optimized infrastructure and increased interconnectedness through a portfolio of IBM and Partner applications on Red Hat Linux on Power 570, IBM BladeCenter, and IBM Systems Storage DS8000

IBM Electronic Toll Collection solution IBM WebSphere Application Server, MQ IBM WebSphere Message Broker, Proxy Server, Load Balancer IBM Tivoli Access Manager IBM TotalStorage DS8000, DS800 Metro (Data) Mirroring SAP full landscape (CRM, ERP, BI, etc.) Oracle Database Adobe Document Services Disaster Recovery

Benefits: 25% TCO savings leveraging premium services, software, and hardware Robustness to achieve highest service levels and increased efficiencies Intelligent Data mirroring and 24x7x365 availability

Click here for:

QML Case Study

QML Video


IBM Power Systems


IT-Informatik Germany based solution provider moves into SAP application hosting on IBM Power systems running Linux

Business challenge: Provide a scalable SAP offering allowing midsized to enterprise customers the ability to run full SAP landscapes without having to manage day-by-day administration and maintenance.

Solution: SAP on IBM Power Systems running Linux in a hosted environment with the capacity for growth

• SAP ERP 6.0, SAP Solution Manager• MaxDB• IBM PowerVM™ virtualization technologies • Live Partition Mobility™• IBM Tivoli Storage Manager• SAN built around IBM System Storage DS4700

Benefits: Less than 65% data center space required 80% quicker to set up new customer environments Total security for each SAP instance

“Power Systems Linux virtualization is highly effective for hosting multiple SAP landscapes. One of the biggest benefits is that when we win a new client, instead of ordering new physical servers,

we simply create a new LPAR in a matter of minutes."

Achim Schütz, Team Leader at IT-Informatik

Click here for:

Customer Case Study

Customer Video


IBM Power Systems


Groupe Mutuel - Putting a premium on business flexibility by redesigning core processesBusiness ChallengeTo achieve its goal of becoming number one in the Swiss healthinsurance market, Groupe Mutuel needed to become more flexible and cost efficient — but without changing the decentralized structure that is a pillar of its business model.

SolutionGroupe Mutuel worked with IBM to map the key components of its business processes as a prelude to redesigning them. To support these new processes, the company built an SOA-based infrastructure that enables the reuse of services across all 14 of its business units. By enabling the optimization of core processes across the entire business — while maintaining each business unit’s unique market identity — Groupe Mutuel’s new SOA enables the company’s operational efficiency to catch up with its rapid growth.

Benefits Reduction in operational costs through the standardization of backend processes Reduction in the time and cost of integrating new acquisitions via SOA-based integration Reduction in time to market with new insurance products

“ Our unique business model has been a big part of our rapid growth and success. By making our systems and business processes more flexible, IBM has helped us to evolve that business model to make Groupe Mutuel a stronger and more adaptable competitor.”

– Pierre Marcel Revaz, CEO and founder, Groupe Mutuel

Solution Components IBM Global Business Services IBM High-Availability Cluster Multiprocessing

(HACMP) IBM WebSphere Application Server IBM WebSphere Enterprise Service Bus IBM BladeCenter IBM SAN Switches IBM System i 595 IBM System p5 595 Running AIX, IBM i and Linux on Power IBM TotalStorage 3500 Tape Library devices



IBM Power Systems


IBM Power Systems address nearly one-half of all spending by clients on servers

• UNIX + Linux + i represent nearly half of total server revenue• UNIX servers remain the 2nd largest OS segment • Linux is the fastest growing OS segment

• x86 consolidation represents tremendous opportunity for Power sellers

Source: IDC Quarterly Server Tracker Q109 release, May 2009

UNIX+ Linux+ i 48%

$50B R4Q

Q109

UNIX

Linuxiz/OS

Netware / Others

Windows


IBM Power Systems


Key assumptions (Required substantiation)

Non DB performance ratio based on SPECint_rate2006 peak

– Xeon 5400 = 138

– Xeon 5500 = 253

– Power 550 Express = 258 DB Ratio the same as non-DB for Nehalem DB ratio for Power = 1.3 times the non-DB ratio based on TPC-C results Nehalem virtualization only for non-DB systems

– Virtualization ratio for non-DB is 3 to 1 (system infrastructure limited)

– DB not virtualized because

SAP recommends that users do not use DB in virtualized x86 environment

Oracle RAC does not support VMWare in production environments Everything virtualized in Power at 4 to 1 All prices list prices in USD as of October 21, 2009 except Oracle prices which include discounts provided at Oracle Online Store (available at www.oracle.com) Prices are subject to change without notice. SPEC and SPECint are trademarks of the Systems Performance. For complete SPEC results go to www.spec.org TPC-C results as of October 21, 2009. For complete TPC-C results, go to www.tpc.org

SPECint_rate2006 published results

Base Processor Results

Copies Enabled Enabled Cores/ Threads/Base Peak

Cores Chips Chip Core

IBM Power 550 (5.0 GHz, 8 core, SLES) 16 8 4 2 2 216 258

HP ProLiant DL360 G5 (3.16 GHz, Intel Xeon processor X5460) 8 8 2 4 1 112 138

HP ProLiant BL490c G6 (2.93 GHz, Intel Xeon X5570) 16 8 2 4 2 237 254

tpmC Price / tpmC Data base Systems Availability

4.7GHz IBM Power 570 (8 chips, 16 cores, 32 threads) 1,616,162 3.54 USD Enterprise 11/21/07 > 18 months ago

HP ProLiant DL370 G6 (2 chips, 8 cores, 16 threads) 631,766 1.08 USD Standard 03/30/09 Just now

© 2009 ibm corporation this document is for ibm and ibm business partners use only. it is not...

Documents

power systems footprint

ibm business partners

power sellers

competitive x86 consolidation

x86 servers customer

based systems

power 4q09 play

application servers