© 2009 IBM Corporation

Presenter’s nameTitleemaildate

Let’s Build a Smarter Planet:Green Infrastructure

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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Reality of a globally integrated business world.

Economic downturn requires doing more with the same and using self funding projects.

Business and organizations need to use less energy and water, as well reduced CHG.

Use electricity required for day-to-day operations as efficiently as possible.

Sustainability has emerged as a new business imperative.

These issues are interwoven.

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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The need for an energy efficient infrastructure is clear.

35% 8 in 10 40%

IT energy expense is expected to increase 35% in the next four years.

More than 80% of CEOs expect climate change regulation 5 years.

Buildings account for 40% of worldwide energy consumption.

Document and benchmark current energy metrics.

Enable readiness for rapidly emerging regulatory environment.

Mandate for change is strong.

Inefficiencies in current infrastructure

Facilities management is not integrated.

Reduce energy costs up to 40% a year.

Extend the life of IT and defer CAPX and OPEX cost.

Impacts more than 50% of your energy expense.

Leverage asset management for tax, utility, stimulus incentives.

No accurate measure of energy use enterprise wide.

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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Green Infrastructure ―can lower cost ―improve efficiency ― reduce environmental impact ―and deliver new value in ‘going green.’

GREEN INFRASTRUCTURE CAN ENABLE NEW VALUE BEYOND IT

OTHER ASSETS (EXAMPLES)

INFORMATION TECHNOLOGY

REAL ESTATE & FACILITIES

Data CenterStorage

Desktops

Servers

Databases

Switches/routers

Air Conditioners/Chillers/UPS

Energy MgmtConsole

Applications

Manufacturing Systems

Warehouses

Stores

OfficeBuildings

Factories

IP phones

Vehicles

Pipes

CellTowers

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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Green Infrastructure is an instrumented and interconnected system enabled by intelligent energy management.

Data Center

Accurate thermal and energy usage assessments Extend life of existing infrastructure Rationalize infrastructures across company Design flexibility into new data center infrastructure

IT Equipment

Energy efficient hardware Virtualization and consolidation Active energy management Tiered storage

Applications and Data

Trend analysis and building maintenance diagnostics Building management systems integration Process management automation Dashboard reporting

Real estate and facilities

Lifecycle management, retention, archiving of data Optimization of application servers Application performance monitoring Data deduplication, compression and clean up

IT and Infrastructure interfaces Threshold controls Optimize assets for energy efficiency Track and verify energy efficiency

EnergyManagement

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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IT Equipment: Servers and storage designed for leadership energy efficiency.

IBM BladeCenter IBM iDataPlex

Up to 36% better performance per watt

than Dell

Cuts energy costs 40% compared to competitive rack

servers

NEW! Up to 95% of power saving versus servers purchased 3-

4 years ago

IBM System z10

Over 80% savings in energy costs for consolidation

Advanced Virtualization supporting the highest utilization rates

Modular and efficient design

IBM POWER Systems

Over 2x the performance per watt versus HP and Sun

More Work per Watt with POWER6 and EnergyScale technology

Virtualization leadership

IBM System x

Scalability up to 96 cores

Performance per Watt leadership

New! x86 servers deliver 2X performance in the same energy envelope.

Energy efficient consolidation platform

Broad set of chassis, blade, and I/O options

Designed for optimal energy efficiency supporting HPC and Web 2.0 workloads

IBM Storage

Tiered storage solution can be 3X efficient compared to an all disk solution.

Eliminating inadvertent storing of redundant

information can save as much as 10X

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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Server Virtualization

Up to 30-70% TCO savings

Up to 33-50% floor space and facility costs.

33-70% hardware costs. Up to 50% maintenance costs. Up to 33% support costs.

Storage Virtualization Client Virtualization

Up to 45% power savings. Up to 90% deskside support. Up to 50% on helpdesk. Up to 75% in security and user

administration.

IT Equipment:Virtualization and consolidation boost utilization.

Up to $50,000 power savings per 1,000TBs of installed storage.

Up to 60% migration costs savings.

Up to 300% increase in utilization

Up to 25% less capacity needed Up to 40% overall TCO savings

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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Applications and Data : Improve operations and environmental impact.

Intelligent management of information via de-duplication, compression and hierarchical storage to reduce both storage and energy costs.

Optimize application design and deployment architecture for reduced resource and energy needs.

Lower energy cost of applications with application level virtualization that increases utilization while meeting transaction level service level agreements.

Business workloads and workforces drive energy use in data centers, server rooms, and with departmental data.

Measure and control energy usage of applications, manage storage infrastructure for efficiency.

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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Solution

Comprehensive, fact-based analysis.

Evaluate cooling, electrical, and building systems.

Baseline MPG for data center energy efficiency.

Roadmap of cost justified recommendations.

Benefits 40% annual savings on actions.

< 2 year payback.

Spend $14K to save $100K per year.

Improvements Cost ($K) Payback

Reduce recirculation and bypass of cooling air < 5 < 1 year

Increase CRAC air discharge temperature < 5 <1 year

Adjust indoor temperature and relative humidity < 3 <1 year

Turn off CRACs where no IT equipment load < 1 immediate

Improve UPS efficiency 40-140 1-2 years

Consider transferring IT loads to two PDUs Varies varies

Implement occupancy sensor light controls < 5 1.5 years

Variable speed fans 200 6 years

Variable speed scroll compressors 300 18 years

Total 60 - 700 1 To 18 years

Most energy efficient

Least energy efficient

66% 28%

50%40%

33%

Current

Objective

1.5 3.5

2.0

2.5 3.0

Data Center:Extend the life of your data center infrastructure with assessments.

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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Data Center:Efficient growth with modular designs.

Scalable modular data center.Scalable modular data center.

Enterprise modular data center.Enterprise modular data center.

Portable modular data center.Portable modular data center.

High densityzone.High densityzone.

Up to 20% less than traditional designs.

Turnkey center for 500-2,500 sq ft.

Implement in 8-12 weeks.

Defer 40-50% of capex and opex cost.

Standardized design for 5-20K sq feet.

Save up to 50% operational costs.

Fully functional data center.

Rapidly deploy in 12-14 weeks.

Ease of maintenance.

Open architecture.

35% lower cost than site retrofit.

In-row cooling for cooling on demand.

No disruption to existing operations.

Avoid over provisioning of cooling.

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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Financial Accounting for

Energy

Energy Efficient Business Service

Management

Optimize Energy Efficiency of

Assets

Storage & Data Optimization

Energy-Aware Provisioning and

Scheduling

INFORMATION TECHNOLOGY

DATA CENTER INFRASTRUCTURE

REAL ESTATES AND FACILITIES INFRASTRUCTURE

OTHER ASSETS

Energy Management

Controls

Centralized Energy Views &

Reports

Tivoli Monitoring forTivoli Monitoring forEnergy ManagementEnergy Management

Identify Underutilized

Assets

Real estate and facilities Energy Management across the infrastructure

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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Learn more: For more information on green infrastructure visit: ibm.com/green .

IBM's Data Center Familytm Briefing

Visit one of our Green Data Center Showcases today

Learn how to design efficient data centers

See Where You Are and What is Possible

IBM Energy & Environment Benchmark Tool

Learn how energy management can improve operations

Sign up for a free trial of ITM for Energy Management

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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We’ve only just begun to uncover what is possible when building a sustainable solutions…

– By helping to lower energy costs across-the-board for our clients; which also helps them overcome current operational barriers.

– Strengthening our clients’ reputation while helping them meet environmental regulation requirements.

– Help create products and services that can give rise to new markets for our clients.

Let’s work together to drive real progress in our time.

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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IBM Corporate Sustainability 2008 Results –19 internal projects around the globe drove 10 Million

kWh savings from utilization and virtualization

–IBM implemented conservation saving projects equivalent to 6.1% of it’s annual energy use

–Processed 42,302 tons of PELM; for every 2 metric tons of IT manufactured and sold, IBM processed and recycled 1 ton of product waste in 2008

IBM Renews Voluntary Commitments w/ WWF

–12% reduction of operational CO2 emissions by 2012 against the 2005 baseline

–IBM GBS technical service providers will support other Climate Savers Partners in GHG inventories and strategies

IBM Representing our Clients Interest

–Partnering with Utilities and Public Utility Commissions on Demand Reduction and Awareness Programs

–$5B in ‘Smart’ Loans for Stimulus Work Allocated–Developing energy efficiency and conservation

consultation services for stimulus block grants

IBM’s Regulatory, PUC, Utility Partnerships

IBM’s Influencer and eNGORelationships

IBM’s Progress Against Our Goals

© 2009 IBM Corporation

Let’s Build a Smarter Planet: Green Infrastructure

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Setting an example by

earning awards

Providing Transparent and verified results

Improving customer awareness of the issues with articles

Environmental leadership: IBM case study results.

Building a smarter planet TV advertising

1990-2007 Lessons Learned –Avoided energy-use-CO2 emissions equivalent to 45% of IBM’s 1990 energy use

–Saving $18.2 million per year in utility costs

Earned Leadership Status–Top 3 analysts recognize IBM leadership in data center services (Gartner, IDC, Forrester)

–Over 3100 customer efficiency projects undertaken

–#1 Green IT Vendor, Computerworld

–#1 Vendor “Green 500” Supercomputing

–CNET UK Business Technology “Green IT Initiative of the Year”

–One of top 15 Green IT companies, InfoWorld, February 2008