웹 2.0과 새로운 상상력 (이정환, 20091104)
DESCRIPTION
함께하는 시민학교 연속세미나 [소셜 네트워크와 우리] http://think.action.or.kr 두번째 강의 자료예요. "웹 2.0과 새로운 비즈니스 상상력" 이라는 제목으로 이정환 님이 준비한 PT자료랍니다.TRANSCRIPT
![Page 1: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/1.jpg)
‘소셜 네트워크와 우리’ 두번째 시간.
웹 2.0과 새로운 상상력.
2009년 11월4일, 함께 하는 시민학교.
이정환 미디어오늘 경제팀장. www.leejeonghwan.com.
![Page 2: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/2.jpg)
웹 2.0.
![Page 3: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/3.jpg)
![Page 4: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/4.jpg)
왜 아직도
웹 2.0인가.
![Page 5: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/5.jpg)
무슨 할 이야기가
더 남아있단 말인가.
![Page 6: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/6.jpg)
![Page 7: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/7.jpg)
웹 2.0의 첫번째 원칙.
![Page 8: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/8.jpg)
플랫폼으로서의 웹.
![Page 9: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/9.jpg)
웹 2.0의 두번째 원칙.
![Page 10: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/10.jpg)
사용자들의 자발적인 참여
와
집단지성.
![Page 11: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/11.jpg)
다른 말로는.
참여와 공유, 개방.
![Page 12: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/12.jpg)
![Page 13: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/13.jpg)
위키피디아.
![Page 14: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/14.jpg)
플리커.
![Page 15: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/15.jpg)
구글 애드센스.
![Page 16: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/16.jpg)
![Page 17: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/17.jpg)
이베이.
![Page 18: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/18.jpg)
아마존.
![Page 19: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/19.jpg)
딜리셔스.
![Page 20: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/20.jpg)
![Page 21: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/21.jpg)
왜 라이코스는 죽고
구글과 야후는 살아남았을
까.
![Page 22: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/22.jpg)
플랫폼이 아니라서?
![Page 23: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/23.jpg)
참여가 없어서?
집단지성이 아니라서?
![Page 24: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/24.jpg)
더 정확하게 이야기하자면.
![Page 25: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/25.jpg)
돈을 번 기업은 살아남고
못 번 기업은 죽는다.
![Page 26: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/26.jpg)
![Page 27: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/27.jpg)
살아남는 기업의
핵심 조건은 결국.
![Page 28: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/28.jpg)
유효한 수익 모델이 있는
가.
![Page 29: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/29.jpg)
웹 2.0 기업들?
![Page 30: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/30.jpg)
![Page 31: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/31.jpg)
이 기업들이
모두 살아남을 수 있을까.
![Page 32: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/32.jpg)
플랫폼만 있으면
웹 2.0 기업이 되나?
![Page 33: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/33.jpg)
참여와 집단지성이
돈을 벌게 해주나?
![Page 34: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/34.jpg)
트위터가 돈을 버나?
![Page 35: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/35.jpg)
유튜브가 돈을 버나?
![Page 36: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/36.jpg)
웹 2.0이라는 간판을 달고
성공한 기업이 있나?
![Page 37: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/37.jpg)
올라웍스.
![Page 38: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/38.jpg)
카이스트 출신의
젊은 창업자.
![Page 39: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/39.jpg)
“웹 2.0 기반의
얼굴인식+사진공유 서비
스.”
![Page 40: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/40.jpg)
수많은 강연회와 컨퍼런스.
![Page 41: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/41.jpg)
![Page 42: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/42.jpg)
수많은 강연회와 컨퍼런스.
![Page 43: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/43.jpg)
진대제 펀드 1호 기업.
![Page 44: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/44.jpg)
올라웍스는 왜 실패했나.
![Page 45: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/45.jpg)
올라웍스는 플랫폼인가?
![Page 46: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/46.jpg)
여기에 집단지성이 있나?
![Page 47: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/47.jpg)
올라웍스는
어떤 새로운 가치를 낳았
나?
![Page 48: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/48.jpg)
태터앤컴퍼니.
![Page 49: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/49.jpg)
태터앤컴퍼니는
꿈을 이룰 수 있을까.
![Page 50: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/50.jpg)
올블로그.
![Page 51: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/51.jpg)
올블로그는 왜 아직도
배너광고에 목을 매나.
![Page 52: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/52.jpg)
미투데이.
![Page 53: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/53.jpg)
트위터와 미투데이는
어떻게 다를까.
![Page 54: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/54.jpg)
윙버스.
![Page 55: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/55.jpg)
왜 아직도 동아리 수준일
까.
![Page 56: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/56.jpg)
태그스토리.
![Page 57: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/57.jpg)
왜 유튜브가 하는 걸
태그스토리는 못할까.
![Page 58: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/58.jpg)
유튜브의 가치?
![Page 59: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/59.jpg)
유튜브는 무엇을 할 수 있
나.
![Page 60: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/60.jpg)
![Page 61: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/61.jpg)
이름만 웹 2.0,
해묵은 수익모델.
![Page 62: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/62.jpg)
개방하고 공유하는데도
왜 돈을 못 벌까.
![Page 63: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/63.jpg)
웹 2.0의 가치는
아직도 유효한가?
![Page 64: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/64.jpg)
![Page 65: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/65.jpg)
웹 2.0의 가치들.
![Page 66: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/66.jpg)
![Page 67: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/67.jpg)
롱테일 법칙.
![Page 68: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/68.jpg)
파레토 법칙=롱테일 법칙?
![Page 69: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/69.jpg)
![Page 70: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/70.jpg)
구글의 영세 광고주들.
![Page 71: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/71.jpg)
![Page 72: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/72.jpg)
아마존의 안 팔리는 책들.
![Page 73: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/73.jpg)
안 팔리는 떨거지 책들이
더 많은 매출을 만든다?
![Page 74: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/74.jpg)
![Page 75: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/75.jpg)
그러나 안타깝게도
롱테일 법칙은 눈속임이다.
![Page 76: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/76.jpg)
아마존의 경우 실제로는
꼬리의 매출이 25% 수준.
![Page 77: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/77.jpg)
잘 팔리는 20%의 책이
75%의 매출을 만들어 낸
다.
![Page 78: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/78.jpg)
롱테일 법칙은
새빨간 거짓말일까.
![Page 79: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/79.jpg)
‘0’에 가까운 재고비용.
![Page 80: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/80.jpg)
커버리지의 확장.
틈새시장의 공략.
![Page 81: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/81.jpg)
상품이 아닌 것들을
상품으로 만들어 냈다.
![Page 82: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/82.jpg)
새로운 가치를
만들어 내고 있다.
![Page 83: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/83.jpg)
티핑 포인트.
![Page 84: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/84.jpg)
![Page 85: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/85.jpg)
0.1mm 두께 신문지를
50번 접으면?
![Page 86: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/86.jpg)
1억1259만km,
태양까지 간다.
![Page 87: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/87.jpg)
티핑 포인트의
3가지 전제 조건.
![Page 88: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/88.jpg)
소수의 법칙.
![Page 89: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/89.jpg)
고착성 요소.
![Page 90: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/90.jpg)
상황의 힘.
![Page 91: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/91.jpg)
![Page 92: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/92.jpg)
트위터의 경우.
![Page 93: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/93.jpg)
![Page 94: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/94.jpg)
입소문 마케팅?
![Page 95: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/95.jpg)
담론을 장악하라.
![Page 96: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/96.jpg)
소통의 중심에 서라.
![Page 97: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/97.jpg)
플랫폼으로서의 웹?
![Page 98: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/98.jpg)
![Page 99: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/99.jpg)
플랫폼은 독점이다.
![Page 100: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/100.jpg)
![Page 101: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/101.jpg)
공유와 개방도
독점을 위한 미끼일 뿐.
![Page 102: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/102.jpg)
구글의 검색 플랫폼.
![Page 103: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/103.jpg)
아마존과 이베이의
마켓 플랫폼.
![Page 104: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/104.jpg)
윈도우즈라는 플랫폼.
![Page 105: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/105.jpg)
플래시라는 플랫폼.
![Page 106: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/106.jpg)
서드파티.
![Page 107: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/107.jpg)
플랫폼만으로 될까.
![Page 108: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/108.jpg)
미투데이의 실패와
트위터의 성공.
![Page 109: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/109.jpg)
네이버도 플랫폼일까.
![Page 110: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/110.jpg)
규모의 경제.
![Page 111: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/111.jpg)
플랫폼이라서 성공했다?
성공하니까 플랫폼이 됐
다?
![Page 112: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/112.jpg)
네이버도 플랫폼일까.
![Page 113: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/113.jpg)
가두리 양식장.
![Page 114: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/114.jpg)
수천만개의
잡다한 신변잡기 블로그.
![Page 115: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/115.jpg)
안 굴러가는 위키.
![Page 116: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/116.jpg)
안 굴러가는 위키.
![Page 117: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/117.jpg)
요란하기만 했던
UCC 열풍.
![Page 118: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/118.jpg)
태그?
![Page 119: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/119.jpg)
여전히 분절된 네트워크.
![Page 120: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/120.jpg)
무엇이 참여를 부르나.
![Page 121: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/121.jpg)
무엇이 집단지성을 만드나.
![Page 122: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/122.jpg)
웹 2.0의 기본 문제의식,
웹의 본질로 돌아가자.
![Page 123: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/123.jpg)
비즈니스에 갇히지 말고.
![Page 124: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/124.jpg)
웹 2.0적 발상.
새로운 상상력.
![Page 125: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/125.jpg)
![Page 126: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/126.jpg)
블로그와
소셜네트워킹 서비스.
![Page 127: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/127.jpg)
광범위한 참여와
네트워크의 확장.
![Page 128: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/128.jpg)
![Page 129: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/129.jpg)
에브리 블락.
시카고 크라임.
![Page 130: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/130.jpg)
![Page 131: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/131.jpg)
공공 데이터 베이스의 활
용.
![Page 132: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/132.jpg)
스코어 카드.
![Page 133: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/133.jpg)
![Page 134: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/134.jpg)
API의 공개,
표준화 작업.
![Page 135: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/135.jpg)
매쉬업.
![Page 136: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/136.jpg)
무슨 API를 공개하고
무엇을 매쉬업 할까.
![Page 137: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/137.jpg)
교통정보.
![Page 138: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/138.jpg)
날씨정보.
![Page 139: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/139.jpg)
사업보고서.
![Page 140: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/140.jpg)
지도 데이터와 결합.
![Page 141: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/141.jpg)
주유소 가격 비교.
![Page 142: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/142.jpg)
구글을 활용한
영어 문법 검사.
![Page 143: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/143.jpg)
가디언의
정치자금 내역 공개.
![Page 144: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/144.jpg)
아마존 미케니컬 터크.
![Page 145: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/145.jpg)
광의의 웹 2.0.
![Page 146: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/146.jpg)
기존의 질서를 넘어서.
![Page 147: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/147.jpg)
모바일의 확장.
![Page 148: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/148.jpg)
실시간 검색.
![Page 149: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/149.jpg)
빛의 속도로
확산되는 정보.
![Page 150: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/150.jpg)
분산된 권력.
![Page 151: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/151.jpg)
물리적 거리를 뛰어넘는
광범위한 참여.
![Page 152: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/152.jpg)
그라민 은행과 키바.
![Page 153: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/153.jpg)
![Page 154: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/154.jpg)
![Page 155: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/155.jpg)
사막에 나무심기 프로젝트.
![Page 156: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/156.jpg)
![Page 157: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/157.jpg)
![Page 158: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/158.jpg)
이베이 기빙 웍스.
![Page 159: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/159.jpg)
![Page 160: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/160.jpg)
이로운몰.
![Page 161: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/161.jpg)
![Page 162: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/162.jpg)
착한 소비?
![Page 163: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/163.jpg)
이로운 것.
의로운 것.
![Page 164: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/164.jpg)
공정무역.
![Page 165: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/165.jpg)
소셜쇼핑.
![Page 166: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/166.jpg)
네이버 해피빈.
![Page 167: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/167.jpg)
다음 기부청원.
![Page 168: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/168.jpg)
죄수의 딜레마와
최후의 통첩 게임.
![Page 169: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/169.jpg)
공공적 가치에 대한
확고한 암묵적 지지.
![Page 170: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/170.jpg)
무엇이
자발적 참여를 부르는가.
![Page 171: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/171.jpg)
사람들은 참여할 의지,
지불할 의지가 있다.
![Page 172: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/172.jpg)
첫번째 유형은
공짜일 때.
![Page 173: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/173.jpg)
두번째 유형은
나에게 이로운 것일 때.
![Page 174: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/174.jpg)
즐거움을 줄 때.
![Page 175: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/175.jpg)
세번째 유형은
옳은 것일 때.
![Page 176: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/176.jpg)
해결해야 할 과제들.
![Page 177: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/177.jpg)
1. 어떻게 참여를 끌어낼
까.
![Page 178: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/178.jpg)
소셜 네트워킹 서비스?
![Page 179: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/179.jpg)
속보?
![Page 180: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/180.jpg)
네트워크의 확장.
![Page 181: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/181.jpg)
의식의 공유.
![Page 182: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/182.jpg)
엉터리 정보가
유통될 가능성은?
![Page 183: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/183.jpg)
바로잡는 속도도 빠르다.
![Page 184: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/184.jpg)
참여에서 비즈니스를
끌어내는 것이 아니라.
![Page 185: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/185.jpg)
참여를 만드는 비즈니스.
![Page 186: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/186.jpg)
콘텐츠의 부재.
![Page 187: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/187.jpg)
2. 담론의 부재.
![Page 188: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/188.jpg)
정치의 실종.
![Page 189: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/189.jpg)
미국산 쇠고기 촛불 집회.
![Page 190: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/190.jpg)
3. 어떻게 생존할 것인가.
![Page 191: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/191.jpg)
차별화.
![Page 192: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/192.jpg)
충성도의 확보.
![Page 193: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/193.jpg)
웹 2.0은 거들뿐.
![Page 194: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/194.jpg)
어떤 가치를 추구할 것인가.
![Page 195: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/195.jpg)
구글이 좇던 가치.
![Page 196: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/196.jpg)
아마존·이베이가 좇던 가
치.
![Page 197: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/197.jpg)
롱테일의 착시현상.
![Page 198: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/198.jpg)
더 큰 시장이 남아 있는 게
아니라.
![Page 199: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/199.jpg)
새로운 시장의 가능성이
열려 있는 것.
![Page 200: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/200.jpg)
![Page 201: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/201.jpg)
틈새는 틈새.
롱테일은 가늘고 길다.
![Page 202: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/202.jpg)
주류를 지향하되
주류에 맞설 수 있는 용기.
![Page 203: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/203.jpg)
주류의 전복을 꾀하는
정치적 상상력.
![Page 204: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/204.jpg)
우리의 관심은.
![Page 205: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/205.jpg)
더 나은 사회를 만드는데
웹을 어떻게 활용할 것인가.
![Page 206: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/206.jpg)
이슈 파이팅.
![Page 207: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/207.jpg)
소셜 미디어 뉴스 룸.
![Page 208: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/208.jpg)
하이퍼 로컬 저널리즘.
![Page 209: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/209.jpg)
일상화한 정치 활동.
![Page 210: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/210.jpg)
검색 가능한 정보.
![Page 211: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/211.jpg)
링크를 부르는 페이지를
만들어라.
![Page 212: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/212.jpg)
주류 언론에 기대지 말고
주류 언론을 넘어서라.
![Page 213: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/213.jpg)
구글 폭탄.
![Page 214: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/214.jpg)
구글에서 ‘학살자’를
검색해 보라.
![Page 215: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/215.jpg)
![Page 216: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/216.jpg)
‘신자유주의’를
검색해 볼까.
![Page 217: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/217.jpg)
![Page 218: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/218.jpg)
‘미역국’은?
![Page 219: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/219.jpg)
![Page 220: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/220.jpg)
‘북어국’은?
![Page 221: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/221.jpg)
![Page 222: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/222.jpg)
‘부추전’은?
![Page 223: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/223.jpg)
![Page 224: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/224.jpg)
검색이 곧 권력인 시대.
![Page 225: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/225.jpg)
검색 가능한 정보를
만들어 낼 수 있다면.
![Page 226: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/226.jpg)
수많은 사람들을 움직이고 사
회 담론을 바꿀 수도 있다.
![Page 227: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/227.jpg)
필요한 것은.
![Page 228: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/228.jpg)
이슈 파이팅.
![Page 229: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/229.jpg)
웹 표준.
![Page 230: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/230.jpg)
허브 사이트.
![Page 231: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/231.jpg)
평판.
![Page 232: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/232.jpg)
인위적인 링크.
![Page 233: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/233.jpg)
공공적 가치.
유효한 평판.
![Page 234: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/234.jpg)
어너더이코노미.
![Page 235: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/235.jpg)
![Page 236: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/236.jpg)
![Page 237: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/237.jpg)
![Page 238: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/238.jpg)
![Page 239: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/239.jpg)
3대 보수 성향의 신문이 광고 시장의 50%
이상을 차지하는 기형적인 구조.
![Page 240: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/240.jpg)
![Page 241: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/241.jpg)
대안언론의 가능성.
![Page 242: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/242.jpg)
허핑턴포스트와
블로터닷넷.
![Page 243: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/243.jpg)
Anothereconomy.com
![Page 244: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/244.jpg)
![Page 245: 웹 2.0과 새로운 상상력 (이정환, 20091104)](https://reader034.vdocuments.mx/reader034/viewer/2022051016/5599dae11a28abfc5d8b45c5/html5/thumbnails/245.jpg)
수고하셨습니다.