라이브리 소셜리포트 1월호
TRANSCRIPT
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2015. 01. 31 &
1
(: )
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' TOP 10', ', ?' 1 . , SNS . . ?
.
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[ , , ] :
,
.
320 .
SNS
-
SNS
?
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9 1 0 0 0 0 0
1387
1918
2064
1531
2452
629 585
1233 1248
1771
1393
546
96 98
721 766
588
245
363
42 87
486
1213
1350
0
500
1000
1500
2000
2500
3000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
: 2014.12.1~12.31 :
12 , 22,822 .
13,14 / 20,21 / 27,28 , .
18 93.3% .
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3 1 0 3 2 0 2
150
240
174
143
162
100 87
105 117
167
126
68
17 21
71 56 57
20 33
12 18
35
67
101
0
50
100
150
200
250
300
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
SNS : 2014.12.1~12.31 :
(12.08) (12.09) ,
(12.12) KBS 9(12.12) , ,
(12.17) (12.17)
(12.31)
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,
12/1~12/7 12/8
: 10.6% : 89.4% : 42.9% : 57.1%
5%
19%
19%
57%
37.5%
37.5%
12.5%
12.5%
: 62.5% : 37.5% : 9.7% : 90.3%
37.2%
32.5%
4%
2.2%
1% 0.4%
10.6%
12%
48.2%
11%
3.8
3.7
0.6%
9.7%
7.2%
11.5%
: 2014.12.1~12.17 : , : MINDs Lab
4.3
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434
124
0
50
100
150
200
250
300
350
400
450
500
2,052 SNS 19,611 .
, SNS .
, .
SNS
: 2014.12.1~12.31 : : 2014.12.1~12.31 :
SNS
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
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TOP3
SNS SNS
5,307
484
3,324
963
8,107
1,351
5,307
484
8,107
1,351
3,324
963
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1. SNS .
,
rich-information, rich-fact ,
SNS
=> .
2. SNS .
SNS
SNS
=> , .
Insight.
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1.
SNS ,
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2.
, .
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1. , ()
2. , ?
3. [ ]
4. [ ]
5. []
6. NO
7. , -
8.
9. () (), ?
10. 6 Examples of Social Media Crises: What can we learn?
11. How to Respond to a Social Media Crisis
12. SCM
13. [ ]
14. : 6 4 2011 8
15. SNS : (), 2012.8
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2015. 01. 31 &