| 1 dynamic messages spring 2009 release preview
TRANSCRIPT
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Dynamic Messages
Spring 2009 Release Preview
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Spring 2009 Release PreviewEmpowering travelers and travel managers with better decision-making toolsEgencia strives to champion purposeful innovation through the development of superior self-service online tools that: Are easy to use Meet and exceed the needs of travelers and travel
managers Create cost-effective and efficient ways to book and
manage travel Help you Get Ahead™
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New Features OverviewWelcome to our release preview focusing on
the latest solutions for your travel program, including: Dynamic Messages*
Meetings & Incentives Integration
New Hotel Enhancements
* this presentation
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Dynamic Messages
Available in Australia, Canada, India & U.S.Enterprise Tier
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Dynamic Messages
Dynamic Messages allow travel managers to communicate important information by sending relevant and targeted messages to travelers at the most important point in the booking process
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A New Way to Communicate to Travelers
Travelers get the information they need, when they need it
Allows travel managers to send messages to travelers at the most relevant point, whether to influence purchasing behavior while booking or providing travel-relevant information on the itinerary
Targeted messaging delivered to travelers on topics which matter most to the company
Messages can be targeted by various departure and destination parameters and be specific to flights, hotels, or car rental
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A New Way to Communicate to Travelers
Strategic Messaging Promote preferred vendors, enforce travel policies,
provide important security alerts, or communicate destination-specific transportation information
Increased Communication Provides one more way for travel managers to
communicate with travelers at relevant and targeted points in the booking process and on itineraries
Enhanced Policy Enforcement Companies have the ability to strategically place
messages within the booking process to further promote policy adherence
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Traveler View Example
For a traveler, the message will display as a pop-up in the booking path
There is no limit to the number of messages that can be set up
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Change in Broadcast Message View
The new broadcast message setup page is changing for all tiers
Easier to use as every configuration can be achieved by checking one radio button, rather than multiple checkboxes
All the configuration options in the current view are included in the new configuration
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Change in Broadcast Message View
Pre-Release Configuration:All Tiers
New Configuration:Basic & Professional Tiers
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New Enterprise View
New configuration for Enterprise Tier
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Dynamic Messages Configuration
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Dynamic Messages: Configuration
Step 1: Decide where you want the Dynamic Message to display for the traveler
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Dynamic Messages: Configuration
Step 2: Decide what audience of travelers should get the messages
Set the rules to control when the targeted message will appear in the booking process and / or on the itinerary
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Dynamic Messages: Configuration
Step 3: Add Rules to Target Message Being Delivered Adding a rule:
Select the location rule you want to use Enter in the parameters Click “ADD RULE”
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Messages & Links New Sort Order
All broadcast & dynamic messages are listed in the new order:1. Urgent Links (Urgent links will always display before urgent
messages, regardless of date)2. Urgent Messages (Urgent messages will never display before urgent
links, regardless of date)3. Non-Urgent Links (Non-Urgent links will always display before urgent
messages, regardless of date)4. Non-Urgent Messages (Non-Urgent messages will never display
before urgent links, regardless of date)Example order of messages posted:1. Urgent Link: New Sort Order Message Instructions, date posted 3/12. Urgent Message: Dynamic Message is Here, date posted 3/153. Non Urgent Link: Old Travel Messages, date posted 3/54. Non Urgent Message: Travel Guidelines, date posted 3/6
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Dynamic Messages
Specific Message Configuration Information for Air, Hotel, Car
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Air Targeted MessagesFor Air, messages can be targeted to: Departure airport Arrival airport Travel between airports (city pairs) Country Domestic InternationalSpecial Tips: Airport codes (EWR, JFK, LGA) and metro codes (NYC) are both
supported. Each message can have multiple geographies associated with it (i.e..
same message to LAX and SFO). To set up a message for ALL searches, add both domestic and
international to a message.
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Hotel Targeted Messages
For hotel, messages can be targeted to: City – Specific city and not the surrounding area City and Vicinity – City and surrounding area Country Domestic International
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Rental Car Targeted Messages
For rental cars, messages can targeted to: Pick up airport Drop off airport Country Domestic International
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Dynamic MessageExamples
Specific Message Configuration Information and Examples
for Air, Hotel, Car
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Promote preferred carriers on certain routes
You may have a negotiated rate for SFO – ORD and LAX – JFK on United
Message header: Book United Airlines
Message text: Your company’s travel policy mandates the use of United Airlines on this route. We have a special negotiated rate on United and you must book United in order to get reimbursed.
Flight message: Display for some locations
On flight results
Travel between airports
Add Rules
SFO : ORD and/or LAX : JFK
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Communicate travel protocols
A company might want to communicate special security procedures for travelers going to a specific destination.
Message header: Important information for travel to Country A.
Message text: Following the civil unrest in Country A, all business travel to the region has been cancelled. Please call 425-555-1212 for more information.
Flight message Display for some locations On flight results Country Add rule – Country A
Hotel message Display for some locations On hotel results Country Add rule – Country A
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Communicate car rental insurance policy
When traveling internationally, travelers are reminded to accept minimum insurance coverage for rental cars
Message header: International Car Rental Insurance Message text: Our travel policy requires you to purchase car
insurance for all non-U.S. car rentals. Please choose the lowest price liability coverage provided by the rental company
Rental Car Message Display for some locations On car results and itinerary International Add rule
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Thank you for reviewing Egencia’sDynamic Message Overview
Other features for Spring 2009 Release
Meetings & Incentives Integration New Hotel Design & Enhancements